---
title: "Belkin vs Masterplug: Which is more popular by branded search?"
description: "Which is more popular in search, Belkin or Masterplug? Compare estimated monthly branded-search demand and Share of Search inside the Power strip brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/belkin-vs-masterplug"
publisher: "Brandwave"
---

# Belkin vs Masterplug: Which is more popular by branded search?

Which is more popular in search, Belkin or Masterplug? Compare estimated monthly branded-search demand and Share of Search inside the Power strip brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Belkin and Masterplug
- **Competitive set**: Power strip brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Belkin Share of Search**: 9.7%
- **Masterplug Share of Search**: 0.17%

## Which is more popular in search, Belkin or Masterplug?

- In August 2026, Belkin had more branded searches than Masterplug among power strip brands worldwide. Belkin was estimated to have 201K branded searches compared to Masterplug’s 3.6K, and held a 9.7% Share of Search versus Masterplug’s 0.17%.
- Belkin was ahead of Masterplug in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among power strip brands worldwide moved from 9.9% to 9.7%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Masterplug’s estimated Share of Search among power strip brands worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches held steady at 3.6K.

## How did search popularity change for power strip brands worldwide in August 2026?

- In August 2026, Belkin gained estimated Share of Search among power strip brands worldwide, from 8.4% to 9.7%.

## Month by month

| Month | Belkin estimated searches | Belkin Share of Search | Belkin rank | Masterplug estimated searches | Masterplug Share of Search | Masterplug rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 9.9% | 3 | 3.6K | 0.18% | 6 |
| Nov 2025 | 201K | 9.7% | 3 | 4.4K | 0.21% | 6 |
| Dec 2025 | 201K | 10.1% | 3 | 4.4K | 0.22% | 6 |
| Jan 2026 | 201K | 9.6% | 3 | 4.4K | 0.21% | 6 |
| Feb 2026 | 165K | 9.7% | 3 | 3.6K | 0.21% | 6 |
| Mar 2026 | 201K | 9.2% | 3 | 3.6K | 0.17% | 6 |
| Apr 2026 | 165K | 8.1% | 3 | 3.6K | 0.18% | 6 |
| May 2026 | 201K | 9.8% | 3 | 3.6K | 0.17% | 6 |
| Jun 2026 | 201K | 9.8% | 3 | 3.6K | 0.17% | 6 |
| Jul 2026 | 165K | 8.4% | 3 | 3.6K | 0.18% | 6 |
| Aug 2026 | 201K | 9.7% | 3 | 3.6K | 0.17% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Belkin’s and Masterplug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Belkin**: Measured on the search term “belkin”.
- **Masterplug**: Measured on the search term “masterplug”.

- [Belkin profile](/demand/global-en/brands/belkin)
- [Masterplug profile](/demand/global-en/brands/masterplug)
- [All power strip brands worldwide](/demand/global-en/categories/power-strip-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Belkin or Masterplug?

In August 2026, Belkin had more branded searches than Masterplug among power strip brands worldwide. Belkin was estimated to have 201K branded searches compared to Masterplug’s 3.6K, and held a 9.7% Share of Search versus Masterplug’s 0.17%.

## Cite this page

Brandwave. "Belkin vs Masterplug: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/belkin-vs-masterplug

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/belkin-vs-masterplug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.