--- title: "Beko vs Speed Queen: Which is searched more?" description: "Is Beko or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beko-vs-speed-queen" publisher: "Brandwave" --- # Beko vs Speed Queen: Which is searched more? Is Beko or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Speed Queen - **Competitive set**: Washing machine brands - **Market**: Global - **Month measured**: Sep 2026 - **Beko Share of Search**: 9% - **Speed Queen Share of Search**: 2.7% ## Is Beko or Speed Queen more popular in search? - In September 2026, Beko had more branded searches than Speed Queen among washing machine brands worldwide. Beko had about 450,000 branded searches, while Speed Queen had 135,000. Beko made up 9% of all washing machine brand searches we track, and Speed Queen accounted for 2.7%. - Beko was ahead of Speed Queen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among washing machine brands worldwide moved from 10.4% to 9%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands worldwide moved from 2.6% to 2.7%, and its estimated monthly branded searches held steady at 135K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Speed Queen appeared in all five answers. Beko did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Speed Queen | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Electrolux | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Whirlpool | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | GE Appliances | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Bosch | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Westinghouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine brand should I buy?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. GE Appliances - Asked ChatGPT "What are the best washing machine brands?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. GE Appliances, 5. Electrolux - Asked ChatGPT "What's the best washing machine brand for a family home?": 1. LG, 2. Speed Queen, 3. Whirlpool - Searched Google, AI Overview "washing machine brands": 1. LG, 2. Electrolux, 3. Samsung, 4. Whirlpool, 5. Speed Queen, 6. Bosch - Searched Google, AI Overview "best washing machine": 1. Electrolux, 2. LG, 3. GE Appliances, 4. Speed Queen Not named in any answer: Smeg, Midea, Beko, Haier, Westinghouse, Fisher & Paykel and Miele. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for washing machine brands worldwide in September 2026? - In September 2026, Beko rose from 5th to 4th among washing machine brands worldwide. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Speed Queen estimated searches | Speed Queen Share of Search | Speed Queen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 10.4% | 3 | 135K | 2.6% | 10 | | Nov 2025 | 550K | 9% | 3 | 135K | 2.2% | 10 | | Dec 2025 | 550K | 10.3% | 3 | 135K | 2.5% | 9 | | Jan 2026 | 550K | 10.2% | 3 | 165K | 3% | 8 | | Feb 2026 | 450K | 9.8% | 4 | 135K | 2.9% | 9 | | Mar 2026 | 450K | 8.7% | 4 | 135K | 2.6% | 9 | | Apr 2026 | 450K | 9.1% | 4 | 165K | 3.3% | 8 | | May 2026 | 450K | 9% | 5 | 135K | 2.7% | 9 | | Jun 2026 | 550K | 10.5% | 4 | 135K | 2.6% | 9 | | Jul 2026 | 550K | 10.9% | 4 | 135K | 2.7% | 9 | | Aug 2026 | 450K | 8.7% | 5 | 165K | 3.2% | 9 | | Sep 2026 | 450K | 9% | 4 | 135K | 2.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko”. - **Speed Queen**: Measured on the search term “speed queen”. - [Beko profile](/demand/global-en/brands/beko) - [Speed Queen profile](/demand/global-en/brands/speed-queen) - [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Speed Queen more popular in search? In September 2026, Beko had more branded searches than Speed Queen among washing machine brands worldwide. Beko had about 450,000 branded searches, while Speed Queen had 135,000. Beko made up 9% of all washing machine brand searches we track, and Speed Queen accounted for 2.7%. ## Cite this page Brandwave. "Beko vs Speed Queen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beko-vs-speed-queen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beko-vs-speed-queen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.