---
title: "Beko vs Midea: Which is searched more?"
description: "Which is more popular in search, Beko or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/beko-vs-midea"
publisher: "Brandwave"
---

# Beko vs Midea: Which is searched more?

Which is more popular in search, Beko or Midea? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beko and Midea
- **Competitive set**: Washing machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Beko Share of Search**: 7%
- **Midea Share of Search**: 8.6%

## Which is more popular in search, Beko or Midea?

- In September 2026, Midea had more branded searches than Beko among washing machine brands worldwide. Midea was estimated to have 550K branded searches compared to Beko’s 450K, and held an 8.6% Share of Search versus Beko’s 7%.
- The lead changed hands once in the 12 months ending September 2026: Midea took it in May 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among washing machine brands worldwide moved from 7.8% to 7%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide moved from 6.4% to 8.6%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%.
- In September 2026, Beko rose from 7th to 6th among washing machine brands worldwide.

## Month by month

| Month | Beko estimated searches | Beko Share of Search | Beko rank | Midea estimated searches | Midea Share of Search | Midea rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 7.8% | 5 | 450K | 6.4% | 8 |
| Nov 2025 | 550K | 7% | 5 | 450K | 5.8% | 6 |
| Dec 2025 | 550K | 7.9% | 5 | 450K | 6.5% | 6 |
| Jan 2026 | 550K | 7.7% | 5 | 450K | 6.3% | 7 |
| Feb 2026 | 450K | 7.6% | 6 | 368K | 6.2% | 8 |
| Mar 2026 | 450K | 6.8% | 6 | 450K | 6.8% | 7 |
| Apr 2026 | 450K | 7% | 5 | 450K | 7% | 6 |
| May 2026 | 450K | 6.9% | 6 | 550K | 8.4% | 5 |
| Jun 2026 | 550K | 8.1% | 6 | 823K | 12.1% | 4 |
| Jul 2026 | 550K | 8.3% | 6 | 823K | 12.5% | 4 |
| Aug 2026 | 450K | 6.8% | 7 | 673K | 10.2% | 4 |
| Sep 2026 | 450K | 7% | 6 | 550K | 8.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beko**: Measured on the search term “beko”.
- **Midea**: Measured on the search term “midea”.

- [Beko profile](/demand/global-en/brands/beko)
- [Midea profile](/demand/global-en/brands/midea)
- [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beko or Midea?

In September 2026, Midea had more branded searches than Beko among washing machine brands worldwide. Midea was estimated to have 550K branded searches compared to Beko’s 450K, and held an 8.6% Share of Search versus Beko’s 7%.

## Cite this page

Brandwave. "Beko vs Midea: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beko-vs-midea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beko-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.