---
title: "Beko vs Fisher & Paykel: Which is searched more?"
description: "Which is more popular in search, Beko or Fisher & Paykel? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/beko-vs-fisher-and-paykel"
publisher: "Brandwave"
---

# Beko vs Fisher & Paykel: Which is searched more?

Which is more popular in search, Beko or Fisher & Paykel? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beko and Fisher & Paykel
- **Competitive set**: Fridge brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Beko Share of Search**: 9%
- **Fisher & Paykel Share of Search**: 0.54%

## Which is more popular in search, Beko or Fisher & Paykel?

- In September 2026, Beko had more branded searches than Fisher & Paykel among fridge brands worldwide. Beko was estimated to have 450K branded searches compared to Fisher & Paykel’s 27.1K, and held a 9% Share of Search versus Fisher & Paykel’s 0.54%.
- Beko was ahead of Fisher & Paykel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among fridge brands worldwide moved from 10% to 9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among fridge brands worldwide moved from 0.6% to 0.54%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for fridge brands worldwide in September 2026?

- In September 2026, Beko rose from 5th to 4th among fridge brands worldwide.
- Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | Beko estimated searches | Beko Share of Search | Beko rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 10% | 4 | 33.1K | 0.6% | 12 |
| Nov 2025 | 550K | 8.4% | 4 | 33.1K | 0.51% | 12 |
| Dec 2025 | 550K | 9.8% | 4 | 27.1K | 0.48% | 12 |
| Jan 2026 | 550K | 9.8% | 4 | 33.1K | 0.59% | 12 |
| Feb 2026 | 450K | 9.4% | 5 | 27.1K | 0.57% | 12 |
| Mar 2026 | 450K | 8.5% | 5 | 33.1K | 0.62% | 12 |
| Apr 2026 | 450K | 8.9% | 5 | 27.1K | 0.54% | 12 |
| May 2026 | 450K | 8.6% | 5 | 27.1K | 0.52% | 12 |
| Jun 2026 | 550K | 10.2% | 4 | 27.1K | 0.5% | 12 |
| Jul 2026 | 550K | 11% | 4 | 27.1K | 0.54% | 12 |
| Aug 2026 | 450K | 8.9% | 5 | 27.1K | 0.54% | 12 |
| Sep 2026 | 450K | 9% | 4 | 27.1K | 0.54% | 12 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beko**: Measured on the search term “beko”.
- **Fisher & Paykel**: Measured on the search term “fisher paykel”.

- [Beko profile](/demand/global-en/brands/beko)
- [Fisher & Paykel profile](/demand/global-en/brands/fisher-and-paykel)
- [All fridge brands worldwide](/demand/global-en/categories/fridge-brands): The set both shares are measured inside, 15 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beko or Fisher & Paykel?

In September 2026, Beko had more branded searches than Fisher & Paykel among fridge brands worldwide. Beko was estimated to have 450K branded searches compared to Fisher & Paykel’s 27.1K, and held a 9% Share of Search versus Fisher & Paykel’s 0.54%.

## Cite this page

Brandwave. "Beko vs Fisher & Paykel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beko-vs-fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beko-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.