--- title: "Behringer vs Midas: Which is searched more?" description: "Is Behringer or Midas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio mixers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/behringer-vs-midas-consoles" publisher: "Brandwave" --- # Behringer vs Midas: Which is searched more? Is Behringer or Midas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Audio mixers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Behringer and Midas - **Competitive set**: Audio mixers - **Market**: Global - **Month measured**: Sep 2026 - **Behringer Share of Search**: 15.1% - **Midas Share of Search**: 29% ## Is Behringer or Midas more popular in search? - In September 2026, Midas had more branded searches than Behringer among audio mixers worldwide. Midas had about 53,300 branded searches, while Behringer had 27,800. Midas made up 29% of all audio mixer searches we track, and Behringer accounted for 15.1%. - Midas was ahead of Behringer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Behringer’s share of searches among audio mixers worldwide moved from 16.8% to 15.1%, and its estimated monthly branded searches moved from 32K to 27.8K. - Across the 12 months ending September 2026, Midas’ share of searches among audio mixers worldwide moved from 28% to 29%, and its estimated monthly branded searches held steady at 53.3K. ## Top audio mixers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Behringer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Behringer was listed before Midas in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Allen & Heath | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mackie | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Behringer | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Solid State Logic | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Soundcraft | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Midas | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | PreSonus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about audio mixers - Asked ChatGPT "Which audio mixer brand should I buy?": 1. Yamaha, 2. Allen & Heath, 3. Mackie, 4. Behringer, 5. Soundcraft - Asked ChatGPT "What are the best audio mixer brands?": 1. Yamaha, 2. Allen & Heath, 3. Behringer, 4. Midas, 5. Soundcraft, 6. Solid State Logic, 7. Mackie - Asked ChatGPT "What's the best audio mixer brand for a home studio?": 1. Yamaha, 2. Allen & Heath, 3. Mackie, 4. Solid State Logic - Searched Google, AI Overview "best audio mixer": 1. Allen & Heath, 2. Behringer, 3. Yamaha - Searched Google, AI Overview "audio mixer for home studio": 1. Yamaha, 2. Mackie, 3. Solid State Logic Not named in any answer: PreSonus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for audio mixers worldwide in September 2026? - In September 2026, Soundcraft overtook Behringer to rank 2nd among audio mixers worldwide, with 18% of the searches. - In September 2026, Midas gained share of searches among audio mixers worldwide, from 27.3% to 29%. - In September 2026, Behringer lost share of searches among audio mixers worldwide, from 16.3% to 15.1%. ## Month by month | Month | Behringer estimated searches | Behringer Share of Search | Behringer rank | Midas estimated searches | Midas Share of Search | Midas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32K | 16.8% | 3 | 53.3K | 28% | 1 | | Nov 2025 | 31.1K | 16.6% | 2 | 52.3K | 28% | 1 | | Dec 2025 | 32.3K | 18.3% | 2 | 46.3K | 26.3% | 1 | | Jan 2026 | 32.1K | 17.6% | 2 | 46.3K | 25.4% | 1 | | Feb 2026 | 27.7K | 16.3% | 2 | 47.3K | 27.8% | 1 | | Mar 2026 | 27.9K | 15.5% | 2 | 52.3K | 29.1% | 1 | | Apr 2026 | 32.4K | 18.2% | 2 | 53.3K | 30% | 1 | | May 2026 | 30.1K | 16.8% | 2 | 56.6K | 31.7% | 1 | | Jun 2026 | 27.7K | 17.1% | 2 | 46.3K | 28.6% | 1 | | Jul 2026 | 26.2K | 17% | 2 | 46.3K | 30% | 1 | | Aug 2026 | 27.6K | 16.3% | 2 | 46.3K | 27.3% | 1 | | Sep 2026 | 27.8K | 15.1% | 3 | 53.3K | 29% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Behringer’s and Midas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Behringer**: Measured on the search terms “behringer analog mixer”, “behringer audio mixer”, “behringer digital mixer”, “behringer mixer”, “behringer mixing console” and “behringer mixing desk”, summed into one figure. - **Midas**: Measured on the search terms “midas m32”, “midas mixer” and “midas mr18”, summed into one figure. - [Behringer profile](/demand/global-en/brands/behringer) - [Midas profile](/demand/global-en/brands/midas-consoles) - [All audio mixers worldwide](/demand/global-en/categories/audio-mixers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Behringer or Midas more popular in search? In September 2026, Midas had more branded searches than Behringer among audio mixers worldwide. Midas had about 53,300 branded searches, while Behringer had 27,800. Midas made up 29% of all audio mixer searches we track, and Behringer accounted for 15.1%. ## Cite this page Brandwave. "Behringer vs Midas: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/behringer-vs-midas-consoles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/behringer-vs-midas-consoles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.