--- title: "Behrens vs Haws: Which is searched more?" description: "Is Behrens or Haws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watering can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/behrens-vs-haws" publisher: "Brandwave" --- # Behrens vs Haws: Which is searched more? Is Behrens or Haws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watering can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Behrens and Haws - **Competitive set**: Watering can brands - **Market**: Global - **Month measured**: Sep 2026 - **Behrens Share of Search**: 5.9% - **Haws Share of Search**: 4% ## Is Behrens or Haws more popular in search? - In September 2026, Behrens had more branded searches than Haws among watering can brands worldwide. Behrens had about 33,100 branded searches, while Haws had 22,200. Behrens made up 5.9% of all watering can brand searches we track, and Haws accounted for 4%. - The lead changed hands 3 times in the 12 months ending September 2026: Behrens took it in January 2026, Haws took it in February 2026, Behrens took it in September 2026. - Across the 12 months ending September 2026, Behrens’ share of searches among watering can brands worldwide moved from 3.5% to 5.9%, and its estimated monthly branded searches moved from 18.1K to 33.1K. - Across the 12 months ending September 2026, Haws’ share of searches among watering can brands worldwide moved from 5.2% to 4%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top watering can brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haws was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Behrens was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Haws was listed before Behrens in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haws | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Behrens | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Fiskars | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hozelock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burgon & Ball | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Draper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watering can brands - Asked ChatGPT "Which watering can brand should I buy?": 1. Haws, 2. Fiskars, 3. Behrens - Asked ChatGPT "What are the best watering can brands?": 1. Haws, 2. Behrens, 3. Fiskars - Asked ChatGPT "What's the best watering can brand for houseplants and garden?": 1. Haws, 2. Behrens - Searched Google, AI Overview "best watering can": 1. Haws - Searched Google, AI Overview "watering can for plants": named none of the brands we track Not named in any answer: Gardena, Neta, Hozelock, Burgon & Ball and Draper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for watering can brands worldwide in September 2026? - In September 2026, Behrens overtook Hozelock and Haws to rank 4th among watering can brands worldwide, with 5.9% of the searches. - Haws’ share of searches among watering can brands worldwide has gained ground for 3 months in a row, from 2.4% to 4% in September 2026. ## Month by month | Month | Behrens estimated searches | Behrens Share of Search | Behrens rank | Haws estimated searches | Haws Share of Search | Haws rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.5% | 5 | 27.1K | 5.2% | 4 | | Nov 2025 | 22.2K | 4% | 4 | 22.2K | 4% | 5 | | Dec 2025 | 18.1K | 3.9% | 5 | 22.2K | 4.7% | 4 | | Jan 2026 | 33.1K | 6.6% | 4 | 22.2K | 4.4% | 5 | | Feb 2026 | 14.8K | 3.1% | 5 | 18.1K | 3.8% | 4 | | Mar 2026 | 18.1K | 2.6% | 6 | 22.2K | 3.1% | 5 | | Apr 2026 | 18.1K | 2.3% | 6 | 22.2K | 2.8% | 5 | | May 2026 | 18.1K | 2% | 6 | 22.2K | 2.5% | 5 | | Jun 2026 | 18.1K | 2.4% | 5 | 18.1K | 2.4% | 6 | | Jul 2026 | 18.1K | 2.6% | 5 | 18.1K | 2.6% | 6 | | Aug 2026 | 18.1K | 2.9% | 6 | 22.2K | 3.6% | 5 | | Sep 2026 | 33.1K | 5.9% | 4 | 22.2K | 4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Behrens’ and Haws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Behrens**: Measured on the search term “behrens”. - **Haws**: Measured on the search term “haws”. - [Behrens profile](/demand/global-en/brands/behrens) - [Haws profile](/demand/global-en/brands/haws) - [All watering can brands worldwide](/demand/global-en/categories/watering-can-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Behrens or Haws more popular in search? In September 2026, Behrens had more branded searches than Haws among watering can brands worldwide. Behrens had about 33,100 branded searches, while Haws had 22,200. Behrens made up 5.9% of all watering can brand searches we track, and Haws accounted for 4%. ## Cite this page Brandwave. "Behrens vs Haws: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/behrens-vs-haws This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/behrens-vs-haws. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.