---
title: "Behr vs Benjamin Moore: Which is more popular by branded search?"
description: "Which is more popular in search, Behr or Benjamin Moore? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/behr-vs-benjamin-moore"
publisher: "Brandwave"
---

# Behr vs Benjamin Moore: Which is more popular by branded search?

Which is more popular in search, Behr or Benjamin Moore? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Behr and Benjamin Moore
- **Competitive set**: Paint brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Behr Share of Search**: 2.5%
- **Benjamin Moore Share of Search**: 15%

## Which is more popular in search, Behr or Benjamin Moore?

- In August 2026, Benjamin Moore had more branded searches than Behr among paint brands worldwide. Benjamin Moore was estimated to have 368K branded searches compared to Behr’s 60.5K, and held a 15% Share of Search versus Behr’s 2.5%.
- Benjamin Moore was ahead of Behr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Behr’s estimated Share of Search among paint brands worldwide moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Benjamin Moore’s estimated Share of Search among paint brands worldwide moved from 17.6% to 15%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for paint brands worldwide in August 2026?

- Estimated monthly branded searches for Behr worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
- Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Month by month

| Month | Behr estimated searches | Behr Share of Search | Behr rank | Benjamin Moore estimated searches | Benjamin Moore Share of Search | Benjamin Moore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 1.9% | 4 | 450K | 17.6% | 2 |
| Nov 2025 | 49.5K | 1.9% | 4 | 450K | 17.6% | 2 |
| Dec 2025 | 49.5K | 2.4% | 4 | 368K | 17.5% | 2 |
| Jan 2026 | 49.5K | 1.9% | 4 | 450K | 17.6% | 2 |
| Feb 2026 | 40.5K | 1.9% | 4 | 368K | 17.5% | 2 |
| Mar 2026 | 49.5K | 1.9% | 5 | 450K | 17.4% | 2 |
| Apr 2026 | 49.5K | 2% | 4 | 450K | 17.8% | 2 |
| May 2026 | 49.5K | 2% | 4 | 368K | 15.1% | 2 |
| Jun 2026 | 49.5K | 2.1% | 4 | 368K | 15.3% | 2 |
| Jul 2026 | 49.5K | 2% | 4 | 368K | 15.1% | 2 |
| Aug 2026 | 60.5K | 2.5% | 4 | 368K | 15% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Behr’s and Benjamin Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Behr**: Measured on the search term “behr”.
- **Benjamin Moore**: Measured on the search term “benjamin moore”.

- [Behr profile](/demand/global-en/brands/behr)
- [Benjamin Moore profile](/demand/global-en/brands/benjamin-moore)
- [All paint brands worldwide](/demand/global-en/categories/paint-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Behr or Benjamin Moore?

In August 2026, Benjamin Moore had more branded searches than Behr among paint brands worldwide. Benjamin Moore was estimated to have 368K branded searches compared to Behr’s 60.5K, and held a 15% Share of Search versus Behr’s 2.5%.

## Cite this page

Brandwave. "Behr vs Benjamin Moore: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/behr-vs-benjamin-moore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/behr-vs-benjamin-moore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.