--- title: "beehiiv vs Swapstack: Which is searched more?" description: "Is beehiiv or Swapstack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beehiiv-vs-swapstack" publisher: "Brandwave" --- # beehiiv vs Swapstack: Which is searched more? Is beehiiv or Swapstack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: beehiiv and Swapstack - **Competitive set**: Newsletter sponsorship marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **beehiiv Share of Search**: 3.5% - **Swapstack Share of Search**: 3.5% ## Is beehiiv or Swapstack more popular in search? - In September 2026, beehiiv and Swapstack were level in searches among newsletter sponsorship marketplaces worldwide, with an estimated 260 branded searches each, at 3.5% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: beehiiv took it in January 2026, Swapstack took it in February 2026, beehiiv took it in April 2026. - Across the 12 months ending September 2026, beehiiv’s share of searches among newsletter sponsorship marketplaces worldwide moved from 6.8% to 3.5%, and its estimated monthly branded searches moved from 300 to 260. - Across the 12 months ending September 2026, Swapstack’s share of searches among newsletter sponsorship marketplaces worldwide moved from 8.9% to 3.5%, and its estimated monthly branded searches moved from 390 to 260. ## Top newsletter sponsorship marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, beehiiv was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Swapstack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. beehiiv and Swapstack were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Paved | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Passionfroot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SponsorGap | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Swapstack | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | beehiiv | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | BuySellAds | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about newsletter sponsorship marketplaces - Asked ChatGPT "Which newsletter sponsorship marketplace should I use?": 1. Paved, 2. Passionfroot, 3. beehiiv - Asked ChatGPT "What are the best newsletter sponsorship marketplaces?": 1. Paved, 2. Swapstack, 3. Passionfroot, 4. beehiiv, 5. BuySellAds - Asked ChatGPT "What's the best newsletter sponsorship marketplace for sponsors for a newsletter?": 1. Paved, 2. Swapstack, 3. Passionfroot, 4. BuySellAds - Searched Google, AI Overview "newsletter sponsorship marketplace": 1. Paved, 2. SponsorGap, 3. BuySellAds - Searched Google, AI Overview "find newsletter sponsors": 1. SponsorGap, 2. beehiiv Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for newsletter sponsorship marketplaces worldwide in September 2026? - In September 2026, beehiiv lost share of searches among newsletter sponsorship marketplaces worldwide, from 4.6% to 3.5%. - Estimated monthly branded searches for Swapstack worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | beehiiv estimated searches | beehiiv Share of Search | beehiiv rank | Swapstack estimated searches | Swapstack Share of Search | Swapstack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 300 | 6.8% | 4 | 390 | 8.9% | 3 | | Nov 2025 | 350 | 8.5% | 4 | 390 | 9.5% | 3 | | Dec 2025 | 260 | 5.8% | 4 | 390 | 8.6% | 3 | | Jan 2026 | 410 | 7.3% | 3 | 390 | 7% | 4 | | Feb 2026 | 330 | 6.9% | 4 | 390 | 8.2% | 3 | | Mar 2026 | 400 | 6.9% | 4 | 480 | 8.3% | 3 | | Apr 2026 | 350 | 6.8% | 3 | 320 | 6.2% | 4 | | May 2026 | 390 | 6.6% | 3 | 320 | 5.5% | 4 | | Jun 2026 | 330 | 6.9% | 3 | 260 | 5.5% | 4 | | Jul 2026 | 280 | 3.2% | 3 | 260 | 3% | 4 | | Aug 2026 | 350 | 4.6% | 3 | 260 | 3.4% | 4 | | Sep 2026 | 260 | 3.5% | 3 | 260 | 3.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using beehiiv’s and Swapstack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **beehiiv**: Measured on the search terms “beehiiv ad network” and “beehiiv ads”, summed into one figure. - **Swapstack**: Measured on the search term “swapstack”. - [beehiiv profile](/demand/global-en/brands/beehiiv) - [Swapstack profile](/demand/global-en/brands/swapstack) - [All newsletter sponsorship marketplaces worldwide](/demand/global-en/categories/newsletter-sponsorship-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is beehiiv or Swapstack more popular in search? In September 2026, beehiiv and Swapstack were level in searches among newsletter sponsorship marketplaces worldwide, with an estimated 260 branded searches each, at 3.5% of the total each. ## Cite this page Brandwave. "beehiiv vs Swapstack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beehiiv-vs-swapstack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beehiiv-vs-swapstack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.