--- title: "Bed Threads vs The Company Store: Which is searched more?" description: "Is Bed Threads or The Company Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed sheet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bed-threads-vs-the-company-store" publisher: "Brandwave" --- # Bed Threads vs The Company Store: Which is searched more? Is Bed Threads or The Company Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bed sheet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bed Threads and The Company Store - **Competitive set**: Bed sheet brands - **Market**: Global - **Month measured**: Sep 2026 - **Bed Threads Share of Search**: 2.2% - **The Company Store Share of Search**: 8.9% ## Is Bed Threads or The Company Store more popular in search? - In September 2026, The Company Store had more branded searches than Bed Threads among bed sheet brands worldwide. The Company Store had about 110,000 branded searches, while Bed Threads had 27,100. The Company Store made up 8.9% of all bed sheet brand searches we track, and Bed Threads accounted for 2.2%. - The Company Store was ahead of Bed Threads in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bed Threads’ share of searches among bed sheet brands worldwide moved from 3% to 2.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, The Company Store’s share of searches among bed sheet brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches held steady at 110K. ## Top bed sheet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Company Store was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bed Threads did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Quince | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Company Store | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Parachute | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sheridan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Threads | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slumberdown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bed sheet brands - Asked ChatGPT "Which bed sheet brand should I buy?": 1. Quince, 2. Brooklinen, 3. The Company Store, 4. Parachute - Asked ChatGPT "What are the best bed sheet brands?": 1. Brooklinen, 2. Quince, 3. The Company Store, 4. Parachute - Asked ChatGPT "What's the best bed sheet brand for soft sleep?": 1. Brooklinen, 2. The Company Store - Searched Google, AI Overview "best bed sheets": 1. Parachute, 2. Quince - Searched Google, AI Overview "soft bed sheets": named none of the brands we track Not named in any answer: Sheridan, Emma Sleep, Bed Threads and Slumberdown. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bed sheet brands worldwide in September 2026? - In September 2026, Bed Threads lost share of searches among bed sheet brands worldwide, from 2.8% to 2.2%. - The Company Store’s share of searches among bed sheet brands worldwide has lost ground for 3 months in a row, from 10.2% to 8.9% in September 2026. ## Month by month | Month | Bed Threads estimated searches | Bed Threads Share of Search | Bed Threads rank | The Company Store estimated searches | The Company Store Share of Search | The Company Store rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3% | 6 | 110K | 10% | 4 | | Nov 2025 | 60.5K | 4.1% | 6 | 165K | 11.1% | 4 | | Dec 2025 | 40.5K | 2.9% | 6 | 135K | 9.6% | 4 | | Jan 2026 | 33.1K | 2.6% | 6 | 110K | 8.7% | 4 | | Feb 2026 | 27.1K | 2.7% | 6 | 90.5K | 9.1% | 4 | | Mar 2026 | 40.5K | 3.6% | 6 | 110K | 9.7% | 4 | | Apr 2026 | 33.1K | 3% | 6 | 90.5K | 8.2% | 4 | | May 2026 | 33.1K | 2.7% | 6 | 110K | 9.1% | 4 | | Jun 2026 | 40.5K | 3.8% | 6 | 110K | 10.2% | 4 | | Jul 2026 | 33.1K | 3.1% | 6 | 110K | 10.2% | 4 | | Aug 2026 | 33.1K | 2.8% | 7 | 110K | 9.4% | 4 | | Sep 2026 | 27.1K | 2.2% | 6 | 110K | 8.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bed Threads’ and The Company Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bed Threads**: Measured on the search term “bed threads”. - **The Company Store**: Measured on the search term “the company store”. - [Bed Threads profile](/demand/global-en/brands/bed-threads) - [The Company Store profile](/demand/global-en/brands/the-company-store) - [All bed sheet brands worldwide](/demand/global-en/categories/bed-sheet-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bed Threads or The Company Store more popular in search? In September 2026, The Company Store had more branded searches than Bed Threads among bed sheet brands worldwide. The Company Store had about 110,000 branded searches, while Bed Threads had 27,100. The Company Store made up 8.9% of all bed sheet brand searches we track, and Bed Threads accounted for 2.2%. ## Cite this page Brandwave. "Bed Threads vs The Company Store: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bed-threads-vs-the-company-store This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bed-threads-vs-the-company-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.