--- title: "Bed Head vs Kérastase: Which is more popular?" description: "Is Bed Head or Kérastase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bed-head-vs-kerastase" publisher: "Brandwave" --- # Bed Head vs Kérastase: Which is more popular? Is Bed Head or Kérastase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bed Head and Kérastase - **Competitive set**: Heat protectant brands - **Market**: Global - **Month measured**: Oct 2026 - **Bed Head Share of Search**: 5.3% - **Kérastase Share of Search**: 14.5% ## Is Bed Head or Kérastase more popular in search? - In October 2026, Kérastase had more branded searches than Bed Head among heat protectant brands worldwide. Kérastase had about 12,100 branded searches, while Bed Head had 4,400. Kérastase made up 14.5% of all heat protectant brand searches we track, and Bed Head accounted for 5.3%. - Kérastase was ahead of Bed Head in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bed Head’s share of searches among heat protectant brands worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending October 2026, Kérastase’s share of searches among heat protectant brands worldwide moved from 11.7% to 14.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Bed Head nor Kérastase showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for heat protectant brands worldwide in October 2026? - In October 2026, ghd overtook Bed Head to rank 4th among heat protectant brands worldwide, with 11.9% of the searches. - In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches. - In October 2026, Bed Head lost share of searches among heat protectant brands worldwide, from 10.3% to 5.3%. - In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%. ## How has branded search for Bed Head and Kérastase changed worldwide over the last 12 months? | Month | Bed Head estimated searches | Bed Head Share of Search | Bed Head rank | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 5.4K | 6.4% | 7 | 9.9K | 11.7% | 4 | | Dec 2025 | 8.1K | 9.3% | 5 | 9.9K | 11.4% | 4 | | Jan 2026 | 3.6K | 4.7% | 8 | 9.9K | 12.8% | 4 | | Feb 2026 | 1.9K | 3% | 9 | 8.1K | 12.6% | 4 | | Mar 2026 | 1.9K | 2.8% | 9 | 9.9K | 14.6% | 3 | | Apr 2026 | 1.6K | 2.6% | 10 | 8.1K | 13% | 4 | | May 2026 | 1.3K | 2.4% | 10 | 8.1K | 14.9% | 4 | | Jun 2026 | 1.3K | 2.6% | 10 | 8.1K | 16.2% | 3 | | Jul 2026 | 1.3K | 2.3% | 10 | 9.9K | 17.8% | 2 | | Aug 2026 | 2.4K | 3.8% | 10 | 9.9K | 15.6% | 3 | | Sep 2026 | 6.6K | 10.3% | 4 | 9.9K | 15.4% | 2 | | Oct 2026 | 4.4K | 5.3% | 7 | 12.1K | 14.5% | 3 | ## How are Bed Head’s and Kérastase’s branded searches counted? Brandwave collects information about searches that people make online using Bed Head’s and Kérastase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bed Head**: Measured on the search term “bed head heat protectant”. - **Kérastase**: Measured on the search term “kerastase heat protectant”. - [Bed Head profile](/demand/global-en/brands/bed-head) - [Kérastase profile](/demand/global-en/brands/kerastase) - [All heat protectant brands worldwide](/demand/global-en/categories/heat-protectant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bed Head or Kérastase more popular in search? In October 2026, Kérastase had more branded searches than Bed Head among heat protectant brands worldwide. Kérastase had about 12,100 branded searches, while Bed Head had 4,400. Kérastase made up 14.5% of all heat protectant brand searches we track, and Bed Head accounted for 5.3%. ## Cite this page Brandwave. "Bed Head vs Kérastase: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/bed-head-vs-kerastase This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bed-head-vs-kerastase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.