--- title: "Beckhoff vs Rockwell Automation: Which is searched more?" description: "Is Beckhoff or Rockwell Automation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Industrial automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beckhoff-vs-rockwell-automation" publisher: "Brandwave" --- # Beckhoff vs Rockwell Automation: Which is searched more? Is Beckhoff or Rockwell Automation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Industrial automation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beckhoff and Rockwell Automation - **Competitive set**: Industrial automation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Beckhoff Share of Search**: 1.6% - **Rockwell Automation Share of Search**: 3.5% ## Is Beckhoff or Rockwell Automation more popular in search? - In September 2026, Rockwell Automation had more branded searches than Beckhoff among industrial automation platforms worldwide. Rockwell Automation had about 110,000 branded searches, while Beckhoff had 49,500. Rockwell Automation made up 3.5% of all industrial automation platform searches we track, and Beckhoff accounted for 1.6%. - Rockwell Automation was ahead of Beckhoff in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beckhoff’s share of searches among industrial automation platforms worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Rockwell Automation’s share of searches among industrial automation platforms worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches held steady at 110K. ## Top industrial automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rockwell Automation appeared in all five answers. Beckhoff was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rockwell Automation was listed before Beckhoff in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Siemens | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rockwell Automation | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Schneider Electric | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Beckhoff | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ignition | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | CODESYS | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Honeywell | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ABB | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about industrial automation platforms - Asked ChatGPT "Which industrial automation platform should I use?": 1. Rockwell Automation, 2. Siemens, 3. Beckhoff, 4. Schneider Electric, 5. CODESYS - Asked ChatGPT "What are the best industrial automation platforms?": 1. Siemens, 2. Rockwell Automation, 3. Beckhoff, 4. Schneider Electric, 5. Ignition, 6. CODESYS, 7. ABB, 8. Honeywell - Asked ChatGPT "What's the best industrial automation platform for a factory?": 1. Siemens, 2. Rockwell Automation, 3. Schneider Electric, 4. Beckhoff, 5. Ignition, 6. ABB - Searched Google, AI Overview "industrial automation platforms": 1. Siemens, 2. Rockwell Automation, 3. Honeywell - Searched Google, AI Overview "factory automation software": 1. Siemens, 2. Rockwell Automation, 3. Schneider Electric Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for industrial automation platforms worldwide in September 2026? - Estimated monthly branded searches for Beckhoff worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Beckhoff estimated searches | Beckhoff Share of Search | Beckhoff rank | Rockwell Automation estimated searches | Rockwell Automation Share of Search | Rockwell Automation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.9% | 6 | 110K | 3.4% | 5 | | Nov 2025 | 60.5K | 1.8% | 6 | 110K | 3.3% | 5 | | Dec 2025 | 49.5K | 1.7% | 6 | 90.5K | 3.2% | 5 | | Jan 2026 | 49.5K | 1.6% | 6 | 110K | 3.6% | 5 | | Feb 2026 | 49.5K | 1.7% | 6 | 110K | 3.7% | 5 | | Mar 2026 | 60.5K | 1.9% | 6 | 110K | 3.4% | 5 | | Apr 2026 | 60.5K | 2% | 6 | 110K | 3.7% | 5 | | May 2026 | 49.5K | 1.7% | 6 | 110K | 3.7% | 5 | | Jun 2026 | 49.5K | 1.6% | 6 | 110K | 3.6% | 5 | | Jul 2026 | 49.5K | 1.7% | 6 | 110K | 3.7% | 5 | | Aug 2026 | 40.5K | 1.4% | 6 | 110K | 3.7% | 5 | | Sep 2026 | 49.5K | 1.6% | 6 | 110K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Beckhoff’s and Rockwell Automation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beckhoff**: Measured on the search term “beckhoff”. - **Rockwell Automation**: Measured on the search term “rockwell automation”. - [Beckhoff profile](/demand/global-en/brands/beckhoff) - [Rockwell Automation profile](/demand/global-en/brands/rockwell-automation) - [All industrial automation platforms worldwide](/demand/global-en/categories/industrial-automation-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beckhoff or Rockwell Automation more popular in search? In September 2026, Rockwell Automation had more branded searches than Beckhoff among industrial automation platforms worldwide. Rockwell Automation had about 110,000 branded searches, while Beckhoff had 49,500. Rockwell Automation made up 3.5% of all industrial automation platform searches we track, and Beckhoff accounted for 1.6%. ## Cite this page Brandwave. "Beckhoff vs Rockwell Automation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beckhoff-vs-rockwell-automation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beckhoff-vs-rockwell-automation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.