---
title: "Beautyblender vs Real Techniques: Which is searched more?"
description: "Which is more popular in search, Beautyblender or Real Techniques? Compare estimated monthly branded-search demand and Share of Search inside the Makeup sponge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/beautyblender-vs-real-techniques"
publisher: "Brandwave"
---

# Beautyblender vs Real Techniques: Which is searched more?

Which is more popular in search, Beautyblender or Real Techniques? Compare estimated monthly branded-search demand and Share of Search inside the Makeup sponge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beautyblender and Real Techniques
- **Competitive set**: Makeup sponge brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Beautyblender Share of Search**: 60.2%
- **Real Techniques Share of Search**: 22.1%

## Which is more popular in search, Beautyblender or Real Techniques?

- In August 2026, Beautyblender had more branded searches than Real Techniques among makeup sponge brands worldwide. Beautyblender was estimated to have 165K branded searches compared to Real Techniques’ 60.5K, and held a 60.2% Share of Search versus Real Techniques’ 22.1%.
- Beautyblender was ahead of Real Techniques in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beautyblender’s estimated Share of Search among makeup sponge brands worldwide held steady at 60.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup sponge brands worldwide moved from 22.2% to 22.1%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for makeup sponge brands worldwide in August 2026?

- In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 55.1% to 60.2%.
- In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 24.7% to 22.1%.

## Month by month

| Month | Beautyblender estimated searches | Beautyblender Share of Search | Beautyblender rank | Real Techniques estimated searches | Real Techniques Share of Search | Real Techniques rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 60.2% | 1 | 74K | 22.2% | 2 |
| Nov 2025 | 201K | 53.9% | 1 | 110K | 29.5% | 2 |
| Dec 2025 | 201K | 55.8% | 1 | 110K | 30.5% | 2 |
| Jan 2026 | 165K | 56.4% | 1 | 74K | 25.3% | 2 |
| Feb 2026 | 135K | 55.2% | 1 | 60.5K | 24.7% | 2 |
| Mar 2026 | 165K | 58.8% | 1 | 60.5K | 21.5% | 2 |
| Apr 2026 | 135K | 55.3% | 1 | 60.5K | 24.8% | 2 |
| May 2026 | 135K | 55.3% | 1 | 60.5K | 24.8% | 2 |
| Jun 2026 | 135K | 57.9% | 1 | 49.5K | 21.2% | 2 |
| Jul 2026 | 135K | 55.1% | 1 | 60.5K | 24.7% | 2 |
| Aug 2026 | 165K | 60.2% | 1 | 60.5K | 22.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Beautyblender’s and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beautyblender**: Measured on the search term “beautyblender”.
- **Real Techniques**: Measured on the search term “real techniques”.

- [Beautyblender profile](/demand/global-en/brands/beautyblender)
- [Real Techniques profile](/demand/global-en/brands/real-techniques)
- [All makeup sponge brands worldwide](/demand/global-en/categories/makeup-sponge-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beautyblender or Real Techniques?

In August 2026, Beautyblender had more branded searches than Real Techniques among makeup sponge brands worldwide. Beautyblender was estimated to have 165K branded searches compared to Real Techniques’ 60.5K, and held a 60.2% Share of Search versus Real Techniques’ 22.1%.

## Cite this page

Brandwave. "Beautyblender vs Real Techniques: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beautyblender-vs-real-techniques

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beautyblender-vs-real-techniques. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.