---
title: "Beauty of Joseon vs The Ordinary: Which is searched more?"
description: "Which is more popular in search, Beauty of Joseon or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-the-ordinary-skincare"
publisher: "Brandwave"
---

# Beauty of Joseon vs The Ordinary: Which is searched more?

Which is more popular in search, Beauty of Joseon or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beauty of Joseon and The Ordinary
- **Competitive set**: Skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Beauty of Joseon Share of Search**: 7.5%
- **The Ordinary Share of Search**: 10.1%

## Which is more popular in search, Beauty of Joseon or The Ordinary?

- In September 2026, The Ordinary had more branded searches than Beauty of Joseon among skincare brands worldwide. The Ordinary was estimated to have 1.4M branded searches compared to Beauty of Joseon’s 1M, and held a 10.1% Share of Search versus Beauty of Joseon’s 7.5%.
- The Ordinary was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among skincare brands worldwide moved from 5.4% to 7.5%, and its estimated monthly branded searches moved from 798K to 1M.
- Across the 12 months ending September 2026, The Ordinary’s estimated Share of Search among skincare brands worldwide moved from 8.3% to 10.1%, and its estimated monthly branded searches moved from 1.2M to 1.4M.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Beauty of Joseon overtook Neutrogena to rank 5th among skincare brands worldwide, with 7.5% estimated Share of Search.
- In September 2026, The Ordinary gained estimated Share of Search among skincare brands worldwide, from 9.3% to 10.1%.

## Month by month

| Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 798K | 5.4% | 7 | 1.2M | 8.3% | 4 |
| Nov 2025 | 1.1M | 6% | 7 | 2.1M | 11.2% | 4 |
| Dec 2025 | 925K | 5.6% | 7 | 1.5M | 9% | 4 |
| Jan 2026 | 1.1M | 6.8% | 5 | 1.5M | 8.9% | 4 |
| Feb 2026 | 977K | 6.6% | 6 | 1.2M | 8.3% | 4 |
| Mar 2026 | 1.2M | 7% | 5 | 1.5M | 8.8% | 4 |
| Apr 2026 | 1.3M | 7.5% | 5 | 1.8M | 10.4% | 4 |
| May 2026 | 1.3M | 7.9% | 5 | 1.4M | 8.9% | 4 |
| Jun 2026 | 1.3M | 8.6% | 5 | 1.4M | 9.6% | 4 |
| Jul 2026 | 1M | 7.1% | 5 | 1.4M | 9.7% | 4 |
| Aug 2026 | 1M | 6.9% | 6 | 1.4M | 9.3% | 4 |
| Sep 2026 | 1M | 7.5% | 5 | 1.4M | 10.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beauty of Joseon’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beautyofjoseon” and “skincare beauty of joseon”, summed into one figure.
- **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary”, “the ordinary niacinamide” and “the ordinary retinol”, summed into one figure.

- [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon)
- [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare)
- [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beauty of Joseon or The Ordinary?

In September 2026, The Ordinary had more branded searches than Beauty of Joseon among skincare brands worldwide. The Ordinary was estimated to have 1.4M branded searches compared to Beauty of Joseon’s 1M, and held a 10.1% Share of Search versus Beauty of Joseon’s 7.5%.

## Cite this page

Brandwave. "Beauty of Joseon vs The Ordinary: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-the-ordinary-skincare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.