--- title: "Beauty of Joseon vs Supergoop!: Which is searched more?" description: "Is Beauty of Joseon or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-supergoop" publisher: "Brandwave" --- # Beauty of Joseon vs Supergoop!: Which is searched more? Is Beauty of Joseon or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Supergoop! - **Competitive set**: SPF brands - **Market**: Global - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 11% - **Supergoop! Share of Search**: 2% ## Is Beauty of Joseon or Supergoop! more popular in search? - In September 2026, Beauty of Joseon had more branded searches than Supergoop! among SPF brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Supergoop! had 125,000. Beauty of Joseon made up 11% of all SPF brand searches we track, and Supergoop! accounted for 2%. - Beauty of Joseon was ahead of Supergoop! in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands worldwide moved from 8.6% to 11%, and its estimated monthly branded searches moved from 550K to 673K. - Across the 12 months ending September 2026, Supergoop!’s share of searches among SPF brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 108K to 125K. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Supergoop! was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Beauty of Joseon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supergoop! was listed before Beauty of Joseon in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EltaMD | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Supergoop! | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | CeraVe | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Neutrogena | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Blue Lizard | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. Blue Lizard, 4. Neutrogena - Asked ChatGPT "What are the best SPF brands?": 1. La Roche-Posay, 2. EltaMD, 3. Beauty of Joseon, 4. Neutrogena, 5. CeraVe, 6. Supergoop!, 7. Blue Lizard - Asked ChatGPT "What's the best SPF brand for daily face protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe - Searched Google, AI Overview "spf brands": 1. EltaMD, 2. Supergoop!, 3. La Roche-Posay, 4. Neutrogena - Searched Google, AI Overview "best spf": 1. Supergoop!, 2. EltaMD, 3. La Roche-Posay Not named in any answer: Eucerin, COSRX and Bondi Sands. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for SPF brands worldwide in September 2026? - In September 2026, Beauty of Joseon gained share of searches among SPF brands worldwide, from 9.4% to 11%. - Supergoop!’s share of searches among SPF brands worldwide has lost ground for 3 months in a row, from 3.8% to 2% in September 2026. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Supergoop! estimated searches | Supergoop! Share of Search | Supergoop! rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 8.6% | 5 | 108K | 1.7% | 7 | | Nov 2025 | 823K | 11.2% | 4 | 137K | 1.9% | 7 | | Dec 2025 | 673K | 9.5% | 4 | 128K | 1.8% | 7 | | Jan 2026 | 823K | 11.4% | 4 | 137K | 1.9% | 7 | | Feb 2026 | 673K | 9.7% | 4 | 132K | 1.9% | 7 | | Mar 2026 | 823K | 10.1% | 4 | 222K | 2.7% | 7 | | Apr 2026 | 823K | 10% | 4 | 270K | 3.3% | 7 | | May 2026 | 823K | 9.9% | 4 | 325K | 3.9% | 7 | | Jun 2026 | 823K | 11.1% | 4 | 281K | 3.8% | 7 | | Jul 2026 | 673K | 9.5% | 4 | 231K | 3.3% | 7 | | Aug 2026 | 673K | 9.4% | 4 | 162K | 2.3% | 7 | | Sep 2026 | 673K | 11% | 4 | 125K | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search term “beauty of joseon”. - **Supergoop!**: Measured on the search terms “super goop”, “supergoop”, “supergoop spf”, “supergoop sunscreen” and “supergoop unseen sunscreen”, summed into one figure. - [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon) - [Supergoop! profile](/demand/global-en/brands/supergoop) - [All SPF brands worldwide](/demand/global-en/categories/spf-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Supergoop! more popular in search? In September 2026, Beauty of Joseon had more branded searches than Supergoop! among SPF brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Supergoop! had 125,000. Beauty of Joseon made up 11% of all SPF brand searches we track, and Supergoop! accounted for 2%. ## Cite this page Brandwave. "Beauty of Joseon vs Supergoop!: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-supergoop This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-supergoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.