--- title: "Beauty of Joseon vs Paula's Choice: Which is more popular?" description: "Is Beauty of Joseon or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-paula-s-choice" publisher: "Brandwave" --- # Beauty of Joseon vs Paula's Choice: Which is more popular? Is Beauty of Joseon or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Paula's Choice - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Oct 2026 - **Beauty of Joseon Share of Search**: 4.3% - **Paula's Choice Share of Search**: 2.6% ## Is Beauty of Joseon or Paula's Choice more popular in search? - In October 2026, Beauty of Joseon had more branded searches than Paula's Choice among skincare brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Paula's Choice had 410,000. Beauty of Joseon made up 4.3% of all skincare brand searches we track, and Paula's Choice accounted for 2.6%. - Beauty of Joseon was ahead of Paula's Choice in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among skincare brands worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending October 2026, Paula's Choice’s share of searches among skincare brands worldwide moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 576K to 410K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Paula's Choice was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Beauty of Joseon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in October 2026? - In October 2026, Beauty of Joseon lost share of searches among skincare brands worldwide, from 4.8% to 4.3%. - Estimated monthly branded searches for Paula's Choice worldwide fell 28.9% over 12 measured months, from 576K to 410K in October 2026. ## How has branded search for Beauty of Joseon and Paula's Choice changed worldwide over the last 12 months? | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 823K | 4.4% | 8 | 576K | 3.1% | 11 | | Dec 2025 | 673K | 4.1% | 9 | 473K | 2.9% | 11 | | Jan 2026 | 823K | 4.9% | 6 | 474K | 2.8% | 11 | | Feb 2026 | 673K | 4.5% | 6 | 478K | 3.2% | 11 | | Mar 2026 | 823K | 4.8% | 6 | 500K | 2.9% | 12 | | Apr 2026 | 823K | 4.9% | 6 | 501K | 3% | 10 | | May 2026 | 823K | 5.1% | 6 | 499K | 3.1% | 10 | | Jun 2026 | 823K | 5.6% | 6 | 409K | 2.8% | 11 | | Jul 2026 | 673K | 4.6% | 6 | 414K | 2.8% | 12 | | Aug 2026 | 673K | 4.4% | 6 | 491K | 3.2% | 10 | | Sep 2026 | 673K | 4.8% | 6 | 409K | 2.9% | 12 | | Oct 2026 | 673K | 4.3% | 6 | 410K | 2.6% | 12 | ## How are Beauty of Joseon’s and Paula's Choice’s branded searches counted? Brandwave collects information about searches that people make online using Beauty of Joseon’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon” and “beautyofjoseon”, summed into one figure. - **Paula's Choice**: Measured on the search terms “paula s choice”, “paula's choice”, “paula's choice serum”, “paula's choice skincare”, “paula'schoice” and “paulas choice bha”, summed into one figure. - [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon) - [Paula's Choice profile](/demand/global-en/brands/paula-s-choice) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Paula's Choice more popular in search? In October 2026, Beauty of Joseon had more branded searches than Paula's Choice among skincare brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Paula's Choice had 410,000. Beauty of Joseon made up 4.3% of all skincare brand searches we track, and Paula's Choice accounted for 2.6%. ## Cite this page Brandwave. "Beauty of Joseon vs Paula's Choice: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-paula-s-choice This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.