--- title: "Beauty of Joseon vs Naked Sundays: Which is more popular?" description: "Is Beauty of Joseon or Naked Sundays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-naked-sundays" publisher: "Brandwave" --- # Beauty of Joseon vs Naked Sundays: Which is more popular? Is Beauty of Joseon or Naked Sundays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Naked Sundays - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **Beauty of Joseon Share of Search**: 20.5% - **Naked Sundays Share of Search**: 1.4% ## Is Beauty of Joseon or Naked Sundays more popular in search? - In October 2026, Beauty of Joseon had more branded searches than Naked Sundays among sunscreen brands worldwide. Beauty of Joseon had about 491,000 branded searches, while Naked Sundays had 33,600. Beauty of Joseon made up 20.5% of all sunscreen brand searches we track, and Naked Sundays accounted for 1.4%. - Beauty of Joseon was ahead of Naked Sundays in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among sunscreen brands worldwide moved from 19.6% to 20.5%, and its estimated monthly branded searches moved from 335K to 491K. - Across the 12 months ending October 2026, Naked Sundays’ share of searches among sunscreen brands worldwide moved from 3.2% to 1.4%, and its estimated monthly branded searches moved from 54.6K to 33.6K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Beauty of Joseon was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Naked Sundays did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | EltaMD | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | CeraVe | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Blue Lizard | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Supergoop! | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eucerin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COSRX | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sun Bum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vacation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COOLA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Thinkbaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Childs Farm | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy?": 1. La Roche-Posay, 2. CeraVe, 3. Blue Lizard - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Beauty of Joseon, 5. Supergoop!, 6. Blue Lizard, 7. CeraVe - Asked ChatGPT "What's the best sunscreen brand for daily sun protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Neutrogena, 3. Blue Lizard Not named in any answer: Ultra Violette, Nivea, Banana Boat, Eucerin, Naked Sundays, COSRX, Sun Bum, Bondi Sands, Aveeno, Vacation, COOLA, Thinkbaby and Childs Farm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunscreen brands worldwide in October 2026? - In October 2026, Beauty of Joseon gained share of searches among sunscreen brands worldwide, from 18.1% to 20.5%. - Estimated monthly branded searches for Naked Sundays worldwide fell 38.5% over 12 measured months, from 54.6K to 33.6K in October 2026. ## How has branded search for Beauty of Joseon and Naked Sundays changed worldwide over the last 12 months? | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Naked Sundays estimated searches | Naked Sundays Share of Search | Naked Sundays rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 335K | 19.6% | 1 | 54.6K | 3.2% | 9 | | Dec 2025 | 274K | 16.6% | 1 | 42.9K | 2.6% | 10 | | Jan 2026 | 342K | 18% | 1 | 32.6K | 1.7% | 11 | | Feb 2026 | 342K | 18.5% | 1 | 26.7K | 1.4% | 12 | | Mar 2026 | 443K | 16.5% | 1 | 38.9K | 1.5% | 13 | | Apr 2026 | 542K | 17.6% | 1 | 41K | 1.3% | 13 | | May 2026 | 562K | 16.1% | 1 | 46.5K | 1.3% | 15 | | Jun 2026 | 562K | 15.7% | 1 | 51.9K | 1.5% | 14 | | Jul 2026 | 443K | 14.7% | 2 | 44.3K | 1.5% | 13 | | Aug 2026 | 430K | 17% | 1 | 40.4K | 1.6% | 12 | | Sep 2026 | 409K | 18.1% | 1 | 34.4K | 1.5% | 11 | | Oct 2026 | 491K | 20.5% | 1 | 33.6K | 1.4% | 11 | ## How are Beauty of Joseon’s and Naked Sundays’ branded searches counted? Brandwave collects information about searches that people make online using Beauty of Joseon’s and Naked Sundays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon spf”, “beauty of joseon sun cream” and “beauty of joseon sunscreen”, summed into one figure. - **Naked Sundays**: Measured on the search terms “naked sundays”, “naked sundays cabana”, “naked sundays spf” and “naked sundays sunscreen”, summed into one figure. - [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon) - [Naked Sundays profile](/demand/global-en/brands/naked-sundays) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 20 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Naked Sundays more popular in search? In October 2026, Beauty of Joseon had more branded searches than Naked Sundays among sunscreen brands worldwide. Beauty of Joseon had about 491,000 branded searches, while Naked Sundays had 33,600. Beauty of Joseon made up 20.5% of all sunscreen brand searches we track, and Naked Sundays accounted for 1.4%. ## Cite this page Brandwave. "Beauty of Joseon vs Naked Sundays: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-naked-sundays This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-naked-sundays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.