--- title: "Beauty of Joseon vs Medik8: Which is more popular?" description: "Is Beauty of Joseon or Medik8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-medik8" publisher: "Brandwave" --- # Beauty of Joseon vs Medik8: Which is more popular? Is Beauty of Joseon or Medik8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Medik8 - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Oct 2026 - **Beauty of Joseon Share of Search**: 4.3% - **Medik8 Share of Search**: 2.4% ## Is Beauty of Joseon or Medik8 more popular in search? - In October 2026, Beauty of Joseon had more branded searches than Medik8 among skincare brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Medik8 had 368,000. Beauty of Joseon made up 4.3% of all skincare brand searches we track, and Medik8 accounted for 2.4%. - Beauty of Joseon was ahead of Medik8 in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among skincare brands worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending October 2026, Medik8’s share of searches among skincare brands worldwide held steady at 2.4%, and its estimated monthly branded searches moved from 450K to 368K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Beauty of Joseon nor Medik8 showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in October 2026? - In October 2026, Beauty of Joseon lost share of searches among skincare brands worldwide, from 4.8% to 4.3%. - Estimated monthly branded searches for Medik8 worldwide fell 18.2% over 12 measured months, from 450K to 368K in October 2026. ## How has branded search for Beauty of Joseon and Medik8 changed worldwide over the last 12 months? | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Medik8 estimated searches | Medik8 Share of Search | Medik8 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 823K | 4.4% | 8 | 450K | 2.4% | 13 | | Dec 2025 | 673K | 4.1% | 9 | 301K | 1.8% | 15 | | Jan 2026 | 823K | 4.9% | 6 | 368K | 2.2% | 15 | | Feb 2026 | 673K | 4.5% | 6 | 301K | 2% | 15 | | Mar 2026 | 823K | 4.8% | 6 | 368K | 2.2% | 15 | | Apr 2026 | 823K | 4.9% | 6 | 368K | 2.2% | 15 | | May 2026 | 823K | 5.1% | 6 | 301K | 1.9% | 16 | | Jun 2026 | 823K | 5.6% | 6 | 301K | 2% | 15 | | Jul 2026 | 673K | 4.6% | 6 | 368K | 2.5% | 13 | | Aug 2026 | 673K | 4.4% | 6 | 368K | 2.4% | 13 | | Sep 2026 | 673K | 4.8% | 6 | 368K | 2.6% | 13 | | Oct 2026 | 673K | 4.3% | 6 | 368K | 2.4% | 13 | ## How are Beauty of Joseon’s and Medik8’s branded searches counted? Brandwave collects information about searches that people make online using Beauty of Joseon’s and Medik8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon” and “beautyofjoseon”, summed into one figure. - **Medik8**: Measured on the search term “medik8”. - [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon) - [Medik8 profile](/demand/global-en/brands/medik8) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Medik8 more popular in search? In October 2026, Beauty of Joseon had more branded searches than Medik8 among skincare brands worldwide. Beauty of Joseon had about 673,000 branded searches, while Medik8 had 368,000. Beauty of Joseon made up 4.3% of all skincare brand searches we track, and Medik8 accounted for 2.4%. ## Cite this page Brandwave. "Beauty of Joseon vs Medik8: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-medik8 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-medik8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.