---
title: "Beauty of Joseon vs Kiehl's: Which is searched more?"
description: "Which is more popular in search, Beauty of Joseon or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-kiehl-s"
publisher: "Brandwave"
---

# Beauty of Joseon vs Kiehl's: Which is searched more?

Which is more popular in search, Beauty of Joseon or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beauty of Joseon and Kiehl's
- **Competitive set**: Skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Beauty of Joseon Share of Search**: 5.9%
- **Kiehl's Share of Search**: 4.9%

## Which is more popular in search, Beauty of Joseon or Kiehl's?

- In September 2026, Beauty of Joseon had more branded searches than Kiehl's among skincare brands worldwide. Beauty of Joseon was estimated to have 673K branded searches compared to Kiehl's’ 550K, and held a 5.9% Share of Search versus Kiehl's’ 4.9%.
- The lead changed hands once in the 12 months ending September 2026: Beauty of Joseon took it in January 2026.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among skincare brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Beauty of Joseon gained estimated Share of Search among skincare brands worldwide, from 5.4% to 5.9%.
- Estimated monthly branded searches for Kiehl's worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 4.6% | 8 | 673K | 5.7% | 7 |
| Nov 2025 | 823K | 5.3% | 8 | 1.2M | 7.8% | 6 |
| Dec 2025 | 673K | 5% | 9 | 823K | 6.1% | 7 |
| Jan 2026 | 823K | 6.1% | 6 | 673K | 5% | 9 |
| Feb 2026 | 673K | 5.6% | 6 | 550K | 4.6% | 9 |
| Mar 2026 | 823K | 5.9% | 6 | 673K | 4.8% | 9 |
| Apr 2026 | 823K | 5.9% | 6 | 550K | 4% | 9 |
| May 2026 | 823K | 6.2% | 6 | 550K | 4.1% | 9 |
| Jun 2026 | 823K | 6.8% | 6 | 550K | 4.5% | 9 |
| Jul 2026 | 673K | 5.6% | 6 | 450K | 3.8% | 9 |
| Aug 2026 | 673K | 5.4% | 6 | 550K | 4.4% | 9 |
| Sep 2026 | 673K | 5.9% | 6 | 550K | 4.9% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beauty of Joseon’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beauty of Joseon**: Measured on the search term “beauty of joseon”.
- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.

- [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon)
- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beauty of Joseon or Kiehl's?

In September 2026, Beauty of Joseon had more branded searches than Kiehl's among skincare brands worldwide. Beauty of Joseon was estimated to have 673K branded searches compared to Kiehl's’ 550K, and held a 5.9% Share of Search versus Kiehl's’ 4.9%.

## Cite this page

Brandwave. "Beauty of Joseon vs Kiehl's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.