--- title: "Beauty of Joseon vs Elemis: Which is searched more?" description: "Is Beauty of Joseon or Elemis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-elemis" publisher: "Brandwave" --- # Beauty of Joseon vs Elemis: Which is searched more? Is Beauty of Joseon or Elemis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Elemis - **Competitive set**: Cleansing balm brands - **Market**: Global - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 0.73% - **Elemis Share of Search**: 33.1% ## Is Beauty of Joseon or Elemis more popular in search? - In September 2026, Elemis had more branded searches than Beauty of Joseon among cleansing balm brands worldwide. Elemis had about 450,000 branded searches, while Beauty of Joseon had 9,900. Elemis made up 33.1% of all cleansing balm brand searches we track, and Beauty of Joseon accounted for 0.73%. - Elemis was ahead of Beauty of Joseon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among cleansing balm brands worldwide moved from 0.58% to 0.73%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Elemis’ share of searches among cleansing balm brands worldwide moved from 21.4% to 33.1%, and its estimated monthly branded searches moved from 301K to 450K. ## Top cleansing balm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elemis was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Beauty of Joseon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon and Elemis were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clinique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Banila Co | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | e.l.f. | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Farmacy | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Elemis | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Heimish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleansing balm brands - Asked ChatGPT "Which cleansing balm brand should I buy?": 1. Clinique, 2. Banila Co, 3. Farmacy - Asked ChatGPT "What are the best cleansing balm brands?": 1. Clinique, 2. Banila Co, 3. Farmacy, 4. Beauty of Joseon, 5. Elemis, 6. e.l.f. - Asked ChatGPT "What's the best cleansing balm brand for makeup removal?": 1. Clinique, 2. Banila Co, 3. Farmacy - Searched Google, AI Overview "best cleansing balm": 1. Clinique, 2. Banila Co, 3. Elemis, 4. e.l.f., 5. Farmacy - Searched Google, AI Overview "cleansing balm for dry skin": 1. e.l.f., 2. Banila Co Not named in any answer: Heimish. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cleansing balm brands worldwide in September 2026? - In September 2026, Elemis gained share of searches among cleansing balm brands worldwide, from 28.7% to 33.1%. - In September 2026, Beauty of Joseon rose from 6th to 5th among cleansing balm brands worldwide. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Elemis estimated searches | Elemis Share of Search | Elemis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.58% | 6 | 301K | 21.4% | 2 | | Nov 2025 | 8.1K | 0.37% | 6 | 673K | 31% | 2 | | Dec 2025 | 8.1K | 0.49% | 6 | 368K | 22.4% | 2 | | Jan 2026 | 8.1K | 0.5% | 6 | 550K | 34.2% | 2 | | Feb 2026 | 8.1K | 0.75% | 6 | 201K | 18.5% | 2 | | Mar 2026 | 8.1K | 0.59% | 6 | 301K | 22% | 2 | | Apr 2026 | 8.1K | 0.53% | 6 | 450K | 29.6% | 2 | | May 2026 | 9.9K | 0.67% | 6 | 368K | 25% | 2 | | Jun 2026 | 8.1K | 0.73% | 6 | 201K | 18% | 2 | | Jul 2026 | 8.1K | 0.56% | 6 | 550K | 37.8% | 2 | | Aug 2026 | 8.1K | 0.63% | 6 | 368K | 28.7% | 2 | | Sep 2026 | 9.9K | 0.73% | 5 | 450K | 33.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and Elemis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search term “beauty of joseon cleansing balm”. - **Elemis**: Measured on the search term “elemis”. - [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon) - [Elemis profile](/demand/global-en/brands/elemis) - [All cleansing balm brands worldwide](/demand/global-en/categories/cleansing-balm-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Elemis more popular in search? In September 2026, Elemis had more branded searches than Beauty of Joseon among cleansing balm brands worldwide. Elemis had about 450,000 branded searches, while Beauty of Joseon had 9,900. Elemis made up 33.1% of all cleansing balm brand searches we track, and Beauty of Joseon accounted for 0.73%. ## Cite this page Brandwave. "Beauty of Joseon vs Elemis: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-elemis This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-elemis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.