--- title: "Beauty of Joseon vs COSRX: Which is more popular by branded search?" description: "Which is more popular in search, Beauty of Joseon or COSRX? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-cosrx" publisher: "Brandwave" --- # Beauty of Joseon vs COSRX: Which is more popular by branded search? Which is more popular in search, Beauty of Joseon or COSRX? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and COSRX - **Competitive set**: Korean skincare brands - **Market**: Global - **Month measured**: Aug 2026 - **Beauty of Joseon Share of Search**: 56.8% - **COSRX Share of Search**: 22.2% ## Which is more popular in search, Beauty of Joseon or COSRX? - In August 2026, Beauty of Joseon had more branded searches than COSRX among korean skincare brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to COSRX’s 409K, and held a 56.8% Share of Search versus COSRX’s 22.2%. - Beauty of Joseon was ahead of COSRX in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide moved from 52.1% to 56.8%, and its estimated monthly branded searches moved from 798K to 1M. - Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide moved from 27% to 22.2%, and its estimated monthly branded searches moved from 413K to 409K. ## How did search popularity change for korean skincare brands worldwide in August 2026? - In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%. - In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | COSRX estimated searches | COSRX Share of Search | COSRX rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 798K | 52.1% | 1 | 413K | 27% | 2 | | Nov 2025 | 1.1M | 54.1% | 1 | 493K | 23.6% | 2 | | Dec 2025 | 926K | 50.2% | 1 | 511K | 27.7% | 2 | | Jan 2026 | 1.1M | 55.1% | 1 | 500K | 24.4% | 2 | | Feb 2026 | 977K | 56.4% | 1 | 413K | 23.8% | 2 | | Mar 2026 | 1.2M | 57.3% | 1 | 500K | 24% | 2 | | Apr 2026 | 1.3M | 58.9% | 1 | 500K | 23.1% | 2 | | May 2026 | 1.3M | 59% | 1 | 512K | 23.6% | 2 | | Jun 2026 | 1.3M | 61.3% | 1 | 420K | 20.1% | 2 | | Jul 2026 | 1M | 59% | 1 | 403K | 22.8% | 2 | | Aug 2026 | 1M | 56.8% | 1 | 409K | 22.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beautyofjoseon”, “beautyofjoseon com” and “skincare beauty of joseon”, summed into one figure. - **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx skincare”, “cosrx snail mucin” and “skincare cosrx”, summed into one figure. - [Beauty of Joseon profile](/demand/global-en/brands/beauty-of-joseon) - [COSRX profile](/demand/global-en/brands/cosrx) - [All korean skincare brands worldwide](/demand/global-en/categories/korean-skincare-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Beauty of Joseon or COSRX? In August 2026, Beauty of Joseon had more branded searches than COSRX among korean skincare brands worldwide. Beauty of Joseon was estimated to have 1M branded searches compared to COSRX’s 409K, and held a 56.8% Share of Search versus COSRX’s 22.2%. ## Cite this page Brandwave. "Beauty of Joseon vs COSRX: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-cosrx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/beauty-of-joseon-vs-cosrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.