---
title: "BDO vs KPMG: Which is searched more?"
description: "Which is more popular in search, BDO or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bdo-new-zealand-vs-kpmg-new-zealand"
publisher: "Brandwave"
---

# BDO vs KPMG: Which is searched more?

Which is more popular in search, BDO or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the Accounting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BDO and KPMG
- **Competitive set**: Accounting firms
- **Market**: Global
- **Month measured**: Aug 2026
- **BDO Share of Search**: 0.15%
- **KPMG Share of Search**: 0.29%

## Which is more popular in search, BDO or KPMG?

- In August 2026, KPMG had more branded searches than BDO among accounting firms worldwide. KPMG was estimated to have 590 branded searches compared to BDO’s 320, and held a 0.29% Share of Search versus BDO’s 0.15%.
- KPMG was ahead of BDO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among accounting firms worldwide moved from 0.13% to 0.15%, and its estimated monthly branded searches held steady at 320.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting firms worldwide moved from 0.24% to 0.29%, and its estimated monthly branded searches held steady at 590.

## How did search popularity change for accounting firms worldwide in August 2026?

Neither BDO nor KPMG moved beyond provider rounding among accounting firms in Aug 2026.

## Month by month

| Month | BDO estimated searches | BDO Share of Search | BDO rank | KPMG estimated searches | KPMG Share of Search | KPMG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.13% | 6 | 590 | 0.24% | 5 |
| Nov 2025 | 390 | 0.15% | 6 | 590 | 0.23% | 5 |
| Dec 2025 | 320 | 0.16% | 6 | 480 | 0.23% | 5 |
| Jan 2026 | 320 | 0.13% | 6 | 590 | 0.24% | 5 |
| Feb 2026 | 320 | 0.13% | 6 | 590 | 0.24% | 5 |
| Mar 2026 | 390 | 0.15% | 6 | 720 | 0.28% | 5 |
| Apr 2026 | 320 | 0.13% | 6 | 590 | 0.24% | 5 |
| May 2026 | 260 | 0.13% | 6 | 480 | 0.23% | 5 |
| Jun 2026 | 320 | 0.16% | 6 | 720 | 0.35% | 4 |
| Jul 2026 | 320 | 0.13% | 6 | 590 | 0.24% | 5 |
| Aug 2026 | 320 | 0.15% | 6 | 590 | 0.29% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BDO’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BDO**: Measured on the search term “bdo new zealand”.
- **KPMG**: Measured on the search term “kpmg new zealand”.

- [BDO profile](/demand/global-en/brands/bdo-new-zealand)
- [KPMG profile](/demand/global-en/brands/kpmg-new-zealand)
- [All accounting firms worldwide](/demand/global-en/categories/accounting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BDO or KPMG?

In August 2026, KPMG had more branded searches than BDO among accounting firms worldwide. KPMG was estimated to have 590 branded searches compared to BDO’s 320, and held a 0.29% Share of Search versus BDO’s 0.15%.

## Cite this page

Brandwave. "BDO vs KPMG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bdo-new-zealand-vs-kpmg-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bdo-new-zealand-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.