---
title: "BCW vs Edelman: Which is searched more?"
description: "Which is more popular in search, BCW or Edelman? Compare estimated monthly branded-search demand and Share of Search inside the Public relations agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bcw-vs-edelman"
publisher: "Brandwave"
---

# BCW vs Edelman: Which is searched more?

Which is more popular in search, BCW or Edelman? Compare estimated monthly branded-search demand and Share of Search inside the Public relations agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BCW and Edelman
- **Competitive set**: Public relations agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **BCW Share of Search**: 30.9%
- **Edelman Share of Search**: 37.8%

## Which is more popular in search, BCW or Edelman?

- In August 2026, Edelman had more branded searches than BCW among public relations agencies worldwide. Edelman was estimated to have 40.5K branded searches compared to BCW’s 33.1K, and held a 37.8% Share of Search versus BCW’s 30.9%.
- Edelman was ahead of BCW in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BCW’s estimated Share of Search among public relations agencies worldwide moved from 20.6% to 30.9%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Edelman’s estimated Share of Search among public relations agencies worldwide moved from 45.9% to 37.8%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

## How did search popularity change for public relations agencies worldwide in August 2026?

- In August 2026, Edelman overtook BCW to take the highest estimated Share of Search among public relations agencies worldwide, at 37.8%.
- In August 2026, BCW lost estimated Share of Search among public relations agencies worldwide, from 36% to 30.9%.

## Month by month

| Month | BCW estimated searches | BCW Share of Search | BCW rank | Edelman estimated searches | Edelman Share of Search | Edelman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 20.6% | 2 | 60.5K | 45.9% | 1 |
| Nov 2025 | 27.1K | 22.8% | 2 | 49.5K | 41.6% | 1 |
| Dec 2025 | 33.1K | 27.4% | 2 | 49.5K | 40.9% | 1 |
| Jan 2026 | 33.1K | 24.3% | 2 | 60.5K | 44.4% | 1 |
| Feb 2026 | 33.1K | 24.3% | 2 | 60.5K | 44.4% | 1 |
| Mar 2026 | 33.1K | 26.4% | 2 | 49.5K | 39.5% | 1 |
| Apr 2026 | 33.1K | 24.7% | 2 | 60.5K | 45.2% | 1 |
| May 2026 | 33.1K | 27.4% | 2 | 49.5K | 40.9% | 1 |
| Jun 2026 | 49.5K | 36.9% | 1 | 49.5K | 36.9% | 2 |
| Jul 2026 | 40.5K | 36% | 1 | 40.5K | 36% | 2 |
| Aug 2026 | 33.1K | 30.9% | 2 | 40.5K | 37.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BCW’s and Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BCW**: Measured on the search term “bcw”.
- **Edelman**: Measured on the search term “edelman”.

- [BCW profile](/demand/global-en/brands/bcw)
- [Edelman profile](/demand/global-en/brands/edelman)
- [All public relations agencies worldwide](/demand/global-en/categories/public-relations-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BCW or Edelman?

In August 2026, Edelman had more branded searches than BCW among public relations agencies worldwide. Edelman was estimated to have 40.5K branded searches compared to BCW’s 33.1K, and held a 37.8% Share of Search versus BCW’s 30.9%.

## Cite this page

Brandwave. "BCW vs Edelman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bcw-vs-edelman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bcw-vs-edelman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.