--- title: "BCG vs L.E.K. Consulting: Which is searched more?" description: "Is BCG or L.E.K. Consulting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bcg-vs-lek-consulting" publisher: "Brandwave" --- # BCG vs L.E.K. Consulting: Which is searched more? Is BCG or L.E.K. Consulting more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BCG and L.E.K. Consulting - **Competitive set**: Consulting firms - **Market**: Global - **Month measured**: Sep 2026 - **BCG Share of Search**: 9.2% - **L.E.K. Consulting Share of Search**: 0.31% ## Is BCG or L.E.K. Consulting more popular in search? - In September 2026, BCG had more branded searches than L.E.K. Consulting among consulting firms worldwide. BCG had about 533,000 branded searches, while L.E.K. Consulting had 18,100. BCG made up 9.2% of all consulting firm searches we track, and L.E.K. Consulting accounted for 0.31%. - BCG was ahead of L.E.K. Consulting in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BCG’s share of searches among consulting firms worldwide moved from 10.8% to 9.2%, and its estimated monthly branded searches moved from 651K to 533K. - Across the 12 months ending September 2026, L.E.K. Consulting’s share of searches among consulting firms worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top consulting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BCG appeared in all four answers. L.E.K. Consulting was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. BCG was listed before L.E.K. Consulting in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BCG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bain & Company | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Oliver Wyman | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Deloitte | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | EY-Parthenon | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kearney | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | L.E.K. Consulting | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Accenture | 9th | 1 of 3 | 1 of 1 | 2 of 4 | | PwC | 10th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about consulting firms - Asked ChatGPT "Which consulting firm should I hire?": 1. BCG, 2. McKinsey & Company, 3. Bain & Company, 4. Deloitte - Asked ChatGPT "What are the best consulting firms?": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Oliver Wyman, 6. Kearney, 7. EY-Parthenon, 8. L.E.K. Consulting, 9. Accenture, 10. PwC - Asked ChatGPT "What's the best consulting firm for business strategy?": 1. McKinsey & Company, 2. Bain & Company, 3. BCG, 4. Oliver Wyman, 5. EY-Parthenon, 6. L.E.K. Consulting, 7. Kearney - Searched Google, AI Overview "business consulting firm": 1. McKinsey & Company, 2. BCG, 3. Bain & Company, 4. Deloitte, 5. Accenture Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for consulting firms worldwide in September 2026? - Estimated monthly branded searches for L.E.K. Consulting worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for BCG worldwide fell 18.1% over 12 measured months, from 651K to 533K in September 2026. ## Month by month | Month | BCG estimated searches | BCG Share of Search | BCG rank | L.E.K. Consulting estimated searches | L.E.K. Consulting Share of Search | L.E.K. Consulting rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 651K | 10.8% | 4 | 22.2K | 0.37% | 9 | | Nov 2025 | 533K | 9.2% | 4 | 18.1K | 0.31% | 9 | | Dec 2025 | 436K | 8.7% | 5 | 12.1K | 0.24% | 9 | | Jan 2026 | 533K | 9.7% | 4 | 14.8K | 0.27% | 9 | | Feb 2026 | 533K | 9.9% | 4 | 14.8K | 0.27% | 9 | | Mar 2026 | 533K | 9.5% | 5 | 14.8K | 0.26% | 9 | | Apr 2026 | 533K | 9.7% | 5 | 14.8K | 0.27% | 9 | | May 2026 | 533K | 10.2% | 4 | 14.8K | 0.28% | 9 | | Jun 2026 | 466K | 9% | 4 | 14.8K | 0.29% | 9 | | Jul 2026 | 466K | 9% | 4 | 14.8K | 0.29% | 9 | | Aug 2026 | 466K | 8.8% | 4 | 18.1K | 0.34% | 9 | | Sep 2026 | 533K | 9.2% | 4 | 18.1K | 0.31% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using BCG’s and L.E.K. Consulting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BCG**: Measured on the search terms “bcg” and “boston consulting group”, summed into one figure. - **L.E.K. Consulting**: Measured on the search terms “l.e.k. consulting” and “lek consulting”, summed into one figure. - [BCG profile](/demand/global-en/brands/bcg) - [L.E.K. Consulting profile](/demand/global-en/brands/lek-consulting) - [All consulting firms worldwide](/demand/global-en/categories/consulting-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BCG or L.E.K. Consulting more popular in search? In September 2026, BCG had more branded searches than L.E.K. Consulting among consulting firms worldwide. BCG had about 533,000 branded searches, while L.E.K. Consulting had 18,100. BCG made up 9.2% of all consulting firm searches we track, and L.E.K. Consulting accounted for 0.31%. ## Cite this page Brandwave. "BCG vs L.E.K. Consulting: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bcg-vs-lek-consulting This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bcg-vs-lek-consulting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.