---
title: "BBDO vs Leo Burnett: Which is more popular by branded search?"
description: "Which is more popular in search, BBDO or Leo Burnett? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bbdo-vs-leo-burnett"
publisher: "Brandwave"
---

# BBDO vs Leo Burnett: Which is more popular by branded search?

Which is more popular in search, BBDO or Leo Burnett? Compare estimated monthly branded-search demand and Share of Search inside the Creative agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BBDO and Leo Burnett
- **Competitive set**: Creative agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **BBDO Share of Search**: 8.8%
- **Leo Burnett Share of Search**: 8.8%

## Which is more popular in search, BBDO or Leo Burnett?

- In August 2026, BBDO and Leo Burnett were level on Share of Search among creative agencies worldwide, with an estimated 18.1K branded searches each, at 8.8% estimated Share of Search each.
- BBDO was ahead of Leo Burnett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BBDO’s estimated Share of Search among creative agencies worldwide moved from 5.3% to 8.8%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide moved from 8% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for creative agencies worldwide in August 2026?

- In August 2026, TBWA overtook BBDO to rank 4th among creative agencies worldwide, at 10.8%.
- BBDO’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 7.3% to 8.8% in August 2026.
- Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Month by month

| Month | BBDO estimated searches | BBDO Share of Search | BBDO rank | Leo Burnett estimated searches | Leo Burnett Share of Search | Leo Burnett rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 5.3% | 6 | 27.1K | 8% | 5 |
| Nov 2025 | 18.1K | 6.6% | 6 | 27.1K | 9.9% | 4 |
| Dec 2025 | 22.2K | 8.3% | 5 | 22.2K | 8.3% | 6 |
| Jan 2026 | 22.2K | 8.6% | 6 | 27.1K | 10.5% | 4 |
| Feb 2026 | 22.2K | 8.5% | 6 | 27.1K | 10.4% | 4 |
| Mar 2026 | 22.2K | 8.6% | 6 | 27.1K | 10.5% | 4 |
| Apr 2026 | 22.2K | 8.7% | 6 | 27.1K | 10.6% | 5 |
| May 2026 | 18.1K | 7.3% | 6 | 22.2K | 9% | 5 |
| Jun 2026 | 18.1K | 7.7% | 6 | 22.2K | 9.4% | 4 |
| Jul 2026 | 18.1K | 8.6% | 4 | 18.1K | 8.6% | 5 |
| Aug 2026 | 18.1K | 8.8% | 5 | 18.1K | 8.8% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BBDO’s and Leo Burnett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BBDO**: Measured on the search term “bbdo”.
- **Leo Burnett**: Measured on the search term “leo burnett”.

- [BBDO profile](/demand/global-en/brands/bbdo)
- [Leo Burnett profile](/demand/global-en/brands/leo-burnett)
- [All creative agencies worldwide](/demand/global-en/categories/creative-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BBDO or Leo Burnett?

In August 2026, BBDO and Leo Burnett were level on Share of Search among creative agencies worldwide, with an estimated 18.1K branded searches each, at 8.8% estimated Share of Search each.

## Cite this page

Brandwave. "BBDO vs Leo Burnett: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bbdo-vs-leo-burnett

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bbdo-vs-leo-burnett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.