---
title: "Bazaarvoice vs Billo: Which is searched more?"
description: "Is Bazaarvoice or Billo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UGC commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bazaarvoice-vs-billo"
publisher: "Brandwave"
---

# Bazaarvoice vs Billo: Which is searched more?

Is Bazaarvoice or Billo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UGC commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bazaarvoice and Billo
- **Competitive set**: UGC commerce platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Bazaarvoice Share of Search**: 21.8%
- **Billo Share of Search**: 6%

## Is Bazaarvoice or Billo more popular in search?

- In September 2026, Bazaarvoice had more branded searches than Billo among UGC commerce platforms worldwide. Bazaarvoice had about 18,100 branded searches, while Billo had 4,990. Bazaarvoice made up 21.8% of all UGC commerce platform searches we track, and Billo accounted for 6%.
- Bazaarvoice was ahead of Billo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bazaarvoice’s share of searches among UGC commerce platforms worldwide moved from 29.2% to 21.8%, and its estimated monthly branded searches moved from 22.3K to 18.1K.
- Across the 12 months ending September 2026, Billo’s share of searches among UGC commerce platforms worldwide moved from 3% to 6%, and its estimated monthly branded searches moved from 2.3K to 5K.

## Top UGC commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bazaarvoice and Billo were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bazaarvoice was listed before Billo in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yotpo | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Billo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Insense | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bazaarvoice | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Okendo | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| JoinBrands | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Loox | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Junip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about UGC commerce platforms

- Asked ChatGPT "Which UGC commerce platform should I use?": 1. Billo, 2. Insense, 3. JoinBrands, 4. Yotpo
- Asked ChatGPT "What are the best UGC commerce platforms?": 1. Yotpo, 2. Okendo, 3. Bazaarvoice, 4. Billo, 5. Insense, 6. JoinBrands
- Asked ChatGPT "What's the best UGC commerce platform for customer photos on product pages?": 1. Yotpo, 2. Loox, 3. Okendo, 4. Bazaarvoice
- Searched Google, AI Overview "best ugc platform": 1. Insense, 2. Billo, 3. JoinBrands
- Searched Google, AI Overview "product review platform": 1. Yotpo, 2. Bazaarvoice

Not named in any answer: Junip.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for UGC commerce platforms worldwide in September 2026?

- In September 2026, Bazaarvoice gained share of searches among UGC commerce platforms worldwide, from 21.3% to 21.8%.
- In September 2026, Billo lost share of searches among UGC commerce platforms worldwide, from 6.7% to 6%.

## Month by month

| Month | Bazaarvoice estimated searches | Bazaarvoice Share of Search | Bazaarvoice rank | Billo estimated searches | Billo Share of Search | Billo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.3K | 29.2% | 2 | 2.3K | 3% | 6 |
| Nov 2025 | 18.4K | 27.7% | 2 | 2.6K | 3.9% | 6 |
| Dec 2025 | 15K | 22.2% | 2 | 6.3K | 9.3% | 4 |
| Jan 2026 | 18.2K | 23% | 3 | 5.5K | 7% | 5 |
| Feb 2026 | 18.2K | 25.2% | 2 | 4.5K | 6.2% | 5 |
| Mar 2026 | 22.2K | 26.3% | 1 | 5.3K | 6.3% | 5 |
| Apr 2026 | 18.1K | 22.4% | 3 | 5.3K | 6.5% | 5 |
| May 2026 | 18.2K | 22.8% | 3 | 4.9K | 6.1% | 5 |
| Jun 2026 | 18.1K | 22.6% | 3 | 5.5K | 6.9% | 5 |
| Jul 2026 | 18.1K | 20.5% | 3 | 6.8K | 7.7% | 5 |
| Aug 2026 | 18.1K | 21.3% | 2 | 5.7K | 6.7% | 6 |
| Sep 2026 | 18.1K | 21.8% | 2 | 5K | 6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bazaarvoice’s and Billo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bazaarvoice**: Measured on the search terms “bazaarvoice” and “bazaarvoice ugc platform”, summed into one figure.
- **Billo**: Measured on the search terms “billo ugc” and “billo ugc platform”, summed into one figure.

- [Bazaarvoice profile](/demand/global-en/brands/bazaarvoice)
- [Billo profile](/demand/global-en/brands/billo)
- [All UGC commerce platforms worldwide](/demand/global-en/categories/ugc-commerce-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bazaarvoice or Billo more popular in search?

In September 2026, Bazaarvoice had more branded searches than Billo among UGC commerce platforms worldwide. Bazaarvoice had about 18,100 branded searches, while Billo had 4,990. Bazaarvoice made up 21.8% of all UGC commerce platform searches we track, and Billo accounted for 6%.

## Cite this page

Brandwave. "Bazaarvoice vs Billo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bazaarvoice-vs-billo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bazaarvoice-vs-billo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
