--- title: "Bauer vs TK: Which is searched more?" description: "Is Bauer or TK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bauer-hockey-vs-tk" publisher: "Brandwave" --- # Bauer vs TK: Which is searched more? Is Bauer or TK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bauer and TK - **Competitive set**: Hockey stick brands - **Market**: Global - **Month measured**: Sep 2026 - **Bauer Share of Search**: 2.5% - **TK Share of Search**: 76.3% ## Is Bauer or TK more popular in search? - In September 2026, TK had more branded searches than Bauer among hockey stick brands worldwide. TK had about 1 million branded searches, while Bauer had 33,100. TK made up 76.3% of all hockey stick brand searches we track, and Bauer accounted for 2.5%. - TK was ahead of Bauer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bauer’s share of searches among hockey stick brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, TK’s share of searches among hockey stick brands worldwide moved from 73.7% to 76.3%, and its estimated monthly branded searches held steady at 1M. ## Top hockey stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bauer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. TK did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | TK | 0 of 3 | 0 of 1 | 0 of 4 | | Malik | 0 of 3 | 0 of 1 | 0 of 4 | | Gryphon | 0 of 3 | 0 of 1 | 0 of 4 | | Bauer | 2 of 3 | 0 of 1 | 2 of 4 | | Grays | 1 of 3 | 0 of 1 | 1 of 4 | | Ritual Zero Proof | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hockey stick brands - Asked ChatGPT "Which hockey stick brand should I buy?": 1. Bauer - Asked ChatGPT "What are the best hockey stick brands?": 1. Bauer - Asked ChatGPT "What's the best hockey stick brand for good ball control?": 1. Grays - Searched Google, AI Overview "field hockey sticks": named none of the brands we track Not named in any answer: TK, Malik, Gryphon and Ritual Zero Proof. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hockey stick brands worldwide in September 2026? - In September 2026, TK gained share of searches among hockey stick brands worldwide, from 74.1% to 76.3%. - Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Bauer estimated searches | Bauer Share of Search | Bauer rank | TK estimated searches | TK Share of Search | TK rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 3% | 4 | 1M | 73.7% | 1 | | Nov 2025 | 60.5K | 4.5% | 4 | 1M | 74.6% | 1 | | Dec 2025 | 60.5K | 4.4% | 4 | 1M | 72.6% | 1 | | Jan 2026 | 49.5K | 3.6% | 4 | 1M | 72.9% | 1 | | Feb 2026 | 49.5K | 4.3% | 4 | 823K | 72.2% | 1 | | Mar 2026 | 33.1K | 2.4% | 4 | 1M | 73.8% | 1 | | Apr 2026 | 27.1K | 2% | 4 | 1M | 74.4% | 1 | | May 2026 | 27.1K | 2% | 4 | 1M | 74.4% | 1 | | Jun 2026 | 27.1K | 2% | 4 | 1M | 75.5% | 1 | | Jul 2026 | 27.1K | 2.1% | 4 | 1M | 76.8% | 1 | | Aug 2026 | 33.1K | 2.5% | 4 | 1M | 74.1% | 1 | | Sep 2026 | 33.1K | 2.5% | 4 | 1M | 76.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bauer’s and TK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bauer**: Measured on the search term “bauer hockey”. - **TK**: Measured on the search term “tk”. - [Bauer profile](/demand/global-en/brands/bauer-hockey) - [TK profile](/demand/global-en/brands/tk) - [All hockey stick brands worldwide](/demand/global-en/categories/hockey-stick-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bauer or TK more popular in search? In September 2026, TK had more branded searches than Bauer among hockey stick brands worldwide. TK had about 1 million branded searches, while Bauer had 33,100. TK made up 76.3% of all hockey stick brand searches we track, and Bauer accounted for 2.5%. ## Cite this page Brandwave. "Bauer vs TK: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bauer-hockey-vs-tk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bauer-hockey-vs-tk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.