--- title: "Bauer vs Ritual Zero Proof: Which is searched more?" description: "Is Bauer or Ritual Zero Proof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bauer-hockey-vs-ritual-zero-proof" publisher: "Brandwave" --- # Bauer vs Ritual Zero Proof: Which is searched more? Is Bauer or Ritual Zero Proof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hockey stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bauer and Ritual Zero Proof - **Competitive set**: Hockey stick brands - **Market**: Global - **Month measured**: Sep 2026 - **Bauer Share of Search**: 2.5% - **Ritual Zero Proof Share of Search**: 0.29% ## Is Bauer or Ritual Zero Proof more popular in search? - In September 2026, Bauer had more branded searches than Ritual Zero Proof among hockey stick brands worldwide. Bauer had about 33,100 branded searches, while Ritual Zero Proof had 3,740. Bauer made up 2.5% of all hockey stick brand searches we track, and Ritual Zero Proof accounted for 0.29%. - Bauer was ahead of Ritual Zero Proof in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bauer’s share of searches among hockey stick brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Ritual Zero Proof’s share of searches among hockey stick brands worldwide moved from 0.5% to 0.29%, and its estimated monthly branded searches moved from 6.8K to 3.7K. ## Top hockey stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bauer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ritual Zero Proof did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | TK | 0 of 3 | 0 of 1 | 0 of 4 | | Malik | 0 of 3 | 0 of 1 | 0 of 4 | | Gryphon | 0 of 3 | 0 of 1 | 0 of 4 | | Bauer | 2 of 3 | 0 of 1 | 2 of 4 | | Grays | 1 of 3 | 0 of 1 | 1 of 4 | | Ritual Zero Proof | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hockey stick brands - Asked ChatGPT "Which hockey stick brand should I buy?": 1. Bauer - Asked ChatGPT "What are the best hockey stick brands?": 1. Bauer - Asked ChatGPT "What's the best hockey stick brand for good ball control?": 1. Grays - Searched Google, AI Overview "field hockey sticks": named none of the brands we track Not named in any answer: TK, Malik, Gryphon and Ritual Zero Proof. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hockey stick brands worldwide in September 2026? - Estimated monthly branded searches for Ritual Zero Proof worldwide fell 44.8% over 12 measured months, from 6.8K to 3.7K in September 2026. - Estimated monthly branded searches for Bauer worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Bauer estimated searches | Bauer Share of Search | Bauer rank | Ritual Zero Proof estimated searches | Ritual Zero Proof Share of Search | Ritual Zero Proof rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 3% | 4 | 6.8K | 0.5% | 6 | | Nov 2025 | 60.5K | 4.5% | 4 | 6.8K | 0.51% | 6 | | Dec 2025 | 60.5K | 4.4% | 4 | 12.4K | 0.9% | 5 | | Jan 2026 | 49.5K | 3.6% | 4 | 15.2K | 1.1% | 5 | | Feb 2026 | 49.5K | 4.3% | 4 | 10.1K | 0.89% | 6 | | Mar 2026 | 33.1K | 2.4% | 4 | 10.1K | 0.74% | 6 | | Apr 2026 | 27.1K | 2% | 4 | 10.1K | 0.75% | 6 | | May 2026 | 27.1K | 2% | 4 | 8.3K | 0.62% | 6 | | Jun 2026 | 27.1K | 2% | 4 | 5.6K | 0.42% | 6 | | Jul 2026 | 27.1K | 2.1% | 4 | 6.8K | 0.52% | 6 | | Aug 2026 | 33.1K | 2.5% | 4 | 4.6K | 0.34% | 6 | | Sep 2026 | 33.1K | 2.5% | 4 | 3.7K | 0.29% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bauer’s and Ritual Zero Proof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bauer**: Measured on the search term “bauer hockey”. - **Ritual Zero Proof**: Measured on the search terms “ritual zero” and “ritual zero proof”, summed into one figure. - [Bauer profile](/demand/global-en/brands/bauer-hockey) - [Ritual Zero Proof profile](/demand/global-en/brands/ritual-zero-proof) - [All hockey stick brands worldwide](/demand/global-en/categories/hockey-stick-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bauer or Ritual Zero Proof more popular in search? In September 2026, Bauer had more branded searches than Ritual Zero Proof among hockey stick brands worldwide. Bauer had about 33,100 branded searches, while Ritual Zero Proof had 3,740. Bauer made up 2.5% of all hockey stick brand searches we track, and Ritual Zero Proof accounted for 0.29%. ## Cite this page Brandwave. "Bauer vs Ritual Zero Proof: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bauer-hockey-vs-ritual-zero-proof This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bauer-hockey-vs-ritual-zero-proof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.