---
title: "Bath & Body Works vs WoodWick: Which is more popular by branded search?"
description: "Which is more popular in search, Bath & Body Works or WoodWick? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-woodwick"
publisher: "Brandwave"
---

# Bath & Body Works vs WoodWick: Which is more popular by branded search?

Which is more popular in search, Bath & Body Works or WoodWick? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bath & Body Works and WoodWick
- **Competitive set**: Candle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bath & Body Works Share of Search**: 75.5%
- **WoodWick Share of Search**: 0.41%

## Which is more popular in search, Bath & Body Works or WoodWick?

- In August 2026, Bath & Body Works had more branded searches than WoodWick among candle brands worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to WoodWick’s 33.1K, and held a 75.5% Share of Search versus WoodWick’s 0.41%.
- Bath & Body Works was ahead of WoodWick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among candle brands worldwide moved from 71.9% to 75.5%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, WoodWick’s estimated Share of Search among candle brands worldwide moved from 0.71% to 0.41%, and its estimated monthly branded searches moved from 60.5K to 33.1K.

## How did search popularity change for candle brands worldwide in August 2026?

- In August 2026, Bath & Body Works gained estimated Share of Search among candle brands worldwide, from 74.5% to 75.5%.
- Estimated monthly branded searches for WoodWick worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

## Month by month

| Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | WoodWick estimated searches | WoodWick Share of Search | WoodWick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 71.9% | 1 | 60.5K | 0.71% | 5 |
| Nov 2025 | 11.1M | 75.6% | 1 | 110K | 0.75% | 5 |
| Dec 2025 | 13.6M | 76.7% | 1 | 135K | 0.76% | 5 |
| Jan 2026 | 5M | 70.2% | 1 | 60.5K | 0.85% | 5 |
| Feb 2026 | 5M | 75.2% | 1 | 40.5K | 0.61% | 5 |
| Mar 2026 | 5M | 72.3% | 1 | 40.5K | 0.59% | 5 |
| Apr 2026 | 5M | 74.7% | 1 | 33.1K | 0.49% | 5 |
| May 2026 | 5M | 73.1% | 1 | 33.1K | 0.48% | 5 |
| Jun 2026 | 6.1M | 78.2% | 1 | 27.1K | 0.35% | 5 |
| Jul 2026 | 5M | 74.5% | 1 | 27.1K | 0.4% | 5 |
| Aug 2026 | 6.1M | 75.5% | 1 | 33.1K | 0.41% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bath & Body Works’ and WoodWick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bath & Body Works**: Measured on the search term “bath and body works”.
- **WoodWick**: Measured on the search term “woodwick candle”.

- [Bath & Body Works profile](/demand/global-en/brands/bath-body-works)
- [WoodWick profile](/demand/global-en/brands/woodwick)
- [All candle brands worldwide](/demand/global-en/categories/candle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bath & Body Works or WoodWick?

In August 2026, Bath & Body Works had more branded searches than WoodWick among candle brands worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to WoodWick’s 33.1K, and held a 75.5% Share of Search versus WoodWick’s 0.41%.

## Cite this page

Brandwave. "Bath & Body Works vs WoodWick: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-woodwick

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-woodwick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.