--- title: "Bath & Body Works vs Sephora: Which is searched more?" description: "Is Bath & Body Works or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-sephora" publisher: "Brandwave" --- # Bath & Body Works vs Sephora: Which is searched more? Is Bath & Body Works or Sephora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bath & Body Works and Sephora - **Competitive set**: Bath, body and cosmetics stores - **Market**: Global - **Month measured**: Sep 2026 - **Bath & Body Works Share of Search**: 23% - **Sephora Share of Search**: 61% ## Is Bath & Body Works or Sephora more popular in search? - In September 2026, Sephora had more branded searches than Bath & Body Works among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Bath & Body Works had 6.3 million. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Bath & Body Works accounted for 23%. - Sephora was ahead of Bath & Body Works in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among bath, body and cosmetics stores worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 6.3M. - Across the 12 months ending September 2026, Sephora’s share of searches among bath, body and cosmetics stores worldwide moved from 59.2% to 61%, and its estimated monthly branded searches held steady at 16.6M. ## Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bath & Body Works appeared in all four answers. Sephora was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bath & Body Works was listed before Sephora in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bath & Body Works | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lush | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Body Shop | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Target | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | L'Occitane | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Aesop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bath, body and cosmetics stores - Asked ChatGPT "Which bath and body cosmetics store should I shop at?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Target - Asked ChatGPT "What are the best bath and body cosmetics stores?": 1. Bath & Body Works, 2. The Body Shop, 3. Lush, 4. Sephora, 5. Target - Asked ChatGPT "What's the best bath and body cosmetics store for gifts and treats?": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora - Searched Google, AI Overview "best bath body store": 1. Bath & Body Works, 2. Lush, 3. The Body Shop, 4. Sephora, 5. L'Occitane Not named in any answer: Aesop. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026? Neither Bath & Body Works nor Sephora moved beyond provider rounding among bath, body and cosmetics stores in Sep 2026. ## Month by month | Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | Sephora estimated searches | Sephora Share of Search | Sephora rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3M | 22.3% | 2 | 16.6M | 59.2% | 1 | | Nov 2025 | 11.3M | 22.9% | 2 | 30.4M | 61.3% | 1 | | Dec 2025 | 13.9M | 29% | 2 | 24.9M | 52% | 1 | | Jan 2026 | 5.1M | 18.9% | 2 | 16.6M | 61.4% | 1 | | Feb 2026 | 5.1M | 22.4% | 2 | 13.6M | 59.7% | 1 | | Mar 2026 | 5.1M | 19.3% | 2 | 16.6M | 62.8% | 1 | | Apr 2026 | 5.1M | 19.7% | 2 | 16.6M | 64% | 1 | | May 2026 | 5.1M | 22.3% | 2 | 13.6M | 59.2% | 1 | | Jun 2026 | 6.3M | 26.1% | 2 | 13.6M | 56.7% | 1 | | Jul 2026 | 5.1M | 22.5% | 2 | 13.6M | 59.5% | 1 | | Aug 2026 | 6.3M | 23.1% | 2 | 16.6M | 61.2% | 1 | | Sep 2026 | 6.3M | 23% | 2 | 16.6M | 61% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bath & Body Works’ and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bath & Body Works**: Measured on the search terms “bath and body works” and “bath body works”, summed into one figure. - **Sephora**: Measured on the search term “sephora”. - [Bath & Body Works profile](/demand/global-en/brands/bath-body-works) - [Sephora profile](/demand/global-en/brands/sephora) - [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bath & Body Works or Sephora more popular in search? In September 2026, Sephora had more branded searches than Bath & Body Works among bath, body and cosmetics stores worldwide. Sephora had about 16.6 million branded searches, while Bath & Body Works had 6.3 million. Sephora made up 61% of all bath, body and cosmetics store searches we track, and Bath & Body Works accounted for 23%. ## Cite this page Brandwave. "Bath & Body Works vs Sephora: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-sephora This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.