--- title: "Bath & Body Works vs Pura: Which is searched more?" description: "Is Bath & Body Works or Pura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-pura" publisher: "Brandwave" --- # Bath & Body Works vs Pura: Which is searched more? Is Bath & Body Works or Pura more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diffuser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bath & Body Works and Pura - **Competitive set**: Diffuser brands - **Market**: Global - **Month measured**: Sep 2026 - **Bath & Body Works Share of Search**: 80.9% - **Pura Share of Search**: 0.78% ## Is Bath & Body Works or Pura more popular in search? - In September 2026, Bath & Body Works had more branded searches than Pura among diffuser brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Pura had 60,500. Bath & Body Works made up 80.9% of all diffuser brand searches we track, and Pura accounted for 0.78%. - Bath & Body Works was ahead of Pura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among diffuser brands worldwide moved from 78.3% to 80.9%, and its estimated monthly branded searches held steady at 6.3M. - Across the 12 months ending September 2026, Pura’s share of searches among diffuser brands worldwide moved from 0.62% to 0.78%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top diffuser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pura was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bath & Body Works did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitruvi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Pura | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Diptyque | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Aera | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Neom | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bath & Body Works | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yankee Candle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Muji | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diffuser brands - Asked ChatGPT "Which diffuser brand should I buy?": 1. Vitruvi, 2. Pura - Asked ChatGPT "What are the best diffuser brands?": 1. Vitruvi, 2. Aera, 3. Pura, 4. Neom - Asked ChatGPT "What's the best diffuser brand for home fragrance?": 1. Diptyque, 2. Pura, 3. Neom, 4. Aera - Searched Google, AI Overview "essential oil diffuser": named none of the brands we track - Searched Google, AI Overview "aroma diffuser": named none of the brands we track Not named in any answer: Bath & Body Works, Yankee Candle and Muji. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for diffuser brands worldwide in September 2026? - In September 2026, Bath & Body Works lost share of searches among diffuser brands worldwide, from 82.1% to 80.9%. - Estimated monthly branded searches for Pura worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. ## Month by month | Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | Pura estimated searches | Pura Share of Search | Pura rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3M | 78.3% | 1 | 49.5K | 0.62% | 4 | | Nov 2025 | 11.3M | 81.4% | 1 | 90.5K | 0.65% | 4 | | Dec 2025 | 13.9M | 82.7% | 1 | 90.5K | 0.54% | 4 | | Jan 2026 | 5.1M | 77.6% | 1 | 60.5K | 0.92% | 4 | | Feb 2026 | 5.1M | 82% | 1 | 40.5K | 0.65% | 4 | | Mar 2026 | 5.1M | 80% | 1 | 40.5K | 0.63% | 4 | | Apr 2026 | 5.1M | 82.9% | 1 | 40.5K | 0.66% | 4 | | May 2026 | 5.1M | 80.9% | 1 | 49.5K | 0.78% | 4 | | Jun 2026 | 6.3M | 84% | 1 | 40.5K | 0.54% | 4 | | Jul 2026 | 5.1M | 80.9% | 1 | 49.5K | 0.78% | 4 | | Aug 2026 | 6.3M | 82.1% | 1 | 49.5K | 0.65% | 4 | | Sep 2026 | 6.3M | 80.9% | 1 | 60.5K | 0.78% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bath & Body Works’ and Pura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bath & Body Works**: Measured on the search terms “bath and body works” and “bath body works”, summed into one figure. - **Pura**: Measured on the search term “pura diffuser”. - [Bath & Body Works profile](/demand/global-en/brands/bath-body-works) - [Pura profile](/demand/global-en/brands/pura) - [All diffuser brands worldwide](/demand/global-en/categories/diffuser-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bath & Body Works or Pura more popular in search? In September 2026, Bath & Body Works had more branded searches than Pura among diffuser brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Pura had 60,500. Bath & Body Works made up 80.9% of all diffuser brand searches we track, and Pura accounted for 0.78%. ## Cite this page Brandwave. "Bath & Body Works vs Pura: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-pura This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-pura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.