--- title: "Bath & Body Works vs Old Spice: Which is searched more?" description: "Is Bath & Body Works or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-old-spice" publisher: "Brandwave" --- # Bath & Body Works vs Old Spice: Which is searched more? Is Bath & Body Works or Old Spice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bath & Body Works and Old Spice - **Competitive set**: Body spray brands - **Market**: Global - **Month measured**: Sep 2026 - **Bath & Body Works Share of Search**: 66.8% - **Old Spice Share of Search**: 3.9% ## Is Bath & Body Works or Old Spice more popular in search? - In September 2026, Bath & Body Works had more branded searches than Old Spice among body spray brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Old Spice had 368,000. Bath & Body Works made up 66.8% of all body spray brand searches we track, and Old Spice accounted for 3.9%. - Bath & Body Works was ahead of Old Spice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among body spray brands worldwide held steady at 66.8%, and its estimated monthly branded searches held steady at 6.3M. - Across the 12 months ending September 2026, Old Spice’s share of searches among body spray brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 301K to 368K. ## Top body spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bath & Body Works appeared in all five answers. Old Spice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bath & Body Works was listed before Old Spice in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bath & Body Works | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lynx | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Old Spice | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Dove | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body spray brands - Asked ChatGPT "Which body spray brand should I buy?": 1. Bath & Body Works, 2. Victoria's Secret, 3. Lynx - Asked ChatGPT "What are the best body spray brands?": 1. Bath & Body Works, 2. Old Spice, 3. Victoria's Secret - Asked ChatGPT "What's the best body spray brand for everyday freshness?": 1. Bath & Body Works, 2. Dove, 3. Lynx, 4. Old Spice, 5. Victoria's Secret - Searched Google, AI Overview "long lasting body spray": 1. Bath & Body Works - Searched Google, AI Overview "men's body spray": 1. Lynx, 2. Old Spice, 3. Bath & Body Works Not named in any answer: Native. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body spray brands worldwide in September 2026? - Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## Month by month | Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3M | 66.8% | 1 | 301K | 3.2% | 4 | | Nov 2025 | 11.3M | 79.2% | 1 | 301K | 2.1% | 4 | | Dec 2025 | 13.9M | 81.4% | 1 | 368K | 2.2% | 4 | | Jan 2026 | 5.1M | 64.2% | 1 | 246K | 3.1% | 5 | | Feb 2026 | 5.1M | 66.2% | 1 | 246K | 3.2% | 4 | | Mar 2026 | 5.1M | 62.4% | 1 | 301K | 3.7% | 4 | | Apr 2026 | 5.1M | 65.2% | 1 | 301K | 3.8% | 4 | | May 2026 | 5.1M | 63% | 1 | 368K | 4.5% | 4 | | Jun 2026 | 6.3M | 68.3% | 1 | 368K | 4% | 4 | | Jul 2026 | 5.1M | 63.9% | 1 | 368K | 4.6% | 4 | | Aug 2026 | 6.3M | 66.4% | 1 | 368K | 3.9% | 4 | | Sep 2026 | 6.3M | 66.8% | 1 | 368K | 3.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bath & Body Works’ and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bath & Body Works**: Measured on the search terms “bath and body works” and “bath body works”, summed into one figure. - **Old Spice**: Measured on the search term “old spice”. - [Bath & Body Works profile](/demand/global-en/brands/bath-body-works) - [Old Spice profile](/demand/global-en/brands/old-spice) - [All body spray brands worldwide](/demand/global-en/categories/body-spray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bath & Body Works or Old Spice more popular in search? In September 2026, Bath & Body Works had more branded searches than Old Spice among body spray brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Old Spice had 368,000. Bath & Body Works made up 66.8% of all body spray brand searches we track, and Old Spice accounted for 3.9%. ## Cite this page Brandwave. "Bath & Body Works vs Old Spice: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-old-spice This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.