---
title: "Bath & Body Works vs Mio: Which is more popular by branded search?"
description: "Which is more popular in search, Bath & Body Works or Mio? Compare estimated monthly branded-search demand and Share of Search inside the Bath bombs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-mio"
publisher: "Brandwave"
---

# Bath & Body Works vs Mio: Which is more popular by branded search?

Which is more popular in search, Bath & Body Works or Mio? Compare estimated monthly branded-search demand and Share of Search inside the Bath bombs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bath & Body Works and Mio
- **Competitive set**: Bath bombs
- **Market**: Global
- **Month measured**: Aug 2026
- **Bath & Body Works Share of Search**: 83.3%
- **Mio Share of Search**: <0.01%

## Which is more popular in search, Bath & Body Works or Mio?

- In August 2026, Bath & Body Works had more branded searches than Mio among bath bombs worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to Mio’s 210, and held an 83.3% Share of Search versus Mio’s <0.01%.
- Bath & Body Works was ahead of Mio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bath & Body Works’ estimated Share of Search among bath bombs worldwide moved from 76.9% to 83.3%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 11 months ending August 2026, Mio’s estimated Share of Search among bath bombs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 210.

## How did search popularity change for bath bombs worldwide in August 2026?

- In August 2026, Bath & Body Works gained estimated Share of Search among bath bombs worldwide, from 80.3% to 83.3%.
- Estimated monthly branded searches for Mio worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

## Month by month

| Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | Mio estimated searches | Mio Share of Search | Mio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 76.9% | 1 | 320 | <0.01% | 4 |
| Nov 2025 | 11.1M | 80.1% | 1 | 260 | <0.01% | 4 |
| Dec 2025 | 13.6M | 80.2% | 1 | 260 | <0.01% | 4 |
| Jan 2026 | 5M | 73.1% | 1 | 320 | <0.01% | 4 |
| Feb 2026 | 5M | 80.3% | 1 | 210 | <0.01% | 4 |
| Mar 2026 | 5M | 76.9% | 1 | 320 | <0.01% | 4 |
| Apr 2026 | 5M | 80.3% | 1 | 260 | <0.01% | 4 |
| May 2026 | 5M | 80.3% | 1 | 210 | <0.01% | 4 |
| Jun 2026 | 6.1M | 83.3% | 1 | 210 | <0.01% | 4 |
| Jul 2026 | 5M | 80.3% | 1 | 210 | <0.01% | 4 |
| Aug 2026 | 6.1M | 83.3% | 1 | 210 | <0.01% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bath & Body Works’ and Mio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bath & Body Works**: Measured on the search term “bath and body works”.
- **Mio**: Measured on the search term “mio skincare”.

- [Bath & Body Works profile](/demand/global-en/brands/bath-body-works)
- [Mio profile](/demand/global-en/brands/mio)
- [All bath bombs worldwide](/demand/global-en/categories/bath-bombs): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bath & Body Works or Mio?

In August 2026, Bath & Body Works had more branded searches than Mio among bath bombs worldwide. Bath & Body Works was estimated to have 6.1M branded searches compared to Mio’s 210, and held an 83.3% Share of Search versus Mio’s <0.01%.

## Cite this page

Brandwave. "Bath & Body Works vs Mio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-mio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-mio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.