---
title: "Bath & Body Works vs L'Occitane: Which is searched more?"
description: "Is Bath & Body Works or L'Occitane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-loccitane"
publisher: "Brandwave"
---

# Bath & Body Works vs L'Occitane: Which is searched more?

Is Bath & Body Works or L'Occitane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bath & Body Works and L'Occitane
- **Competitive set**: Bath, body and cosmetics stores
- **Market**: Global
- **Month measured**: Sep 2026
- **Bath & Body Works Share of Search**: 23%
- **L'Occitane Share of Search**: 4.5%

## Is Bath & Body Works or L'Occitane more popular in search?

- In September 2026, Bath & Body Works had more branded searches than L'Occitane among bath, body and cosmetics stores worldwide. Bath & Body Works had about 6.3 million branded searches, while L'Occitane had 1.2 million. Bath & Body Works made up 23% of all bath, body and cosmetics store searches we track, and L'Occitane accounted for 4.5%.
- Bath & Body Works was ahead of L'Occitane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among bath, body and cosmetics stores worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 6.3M.
- Across the 12 months ending September 2026, L'Occitane’s share of searches among bath, body and cosmetics stores worldwide moved from 4.3% to 4.5%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?

- In September 2026, Lush overtook L'Occitane to rank 3rd among bath, body and cosmetics stores worldwide, with 5.5% of the searches.

## Month by month

| Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.3M | 22.3% | 2 | 1.2M | 4.3% | 4 |
| Nov 2025 | 11.3M | 22.9% | 2 | 2.2M | 4.5% | 4 |
| Dec 2025 | 13.9M | 29% | 2 | 2.7M | 5.7% | 4 |
| Jan 2026 | 5.1M | 18.9% | 2 | 1.5M | 5.6% | 4 |
| Feb 2026 | 5.1M | 22.4% | 2 | 1.2M | 5.4% | 3 |
| Mar 2026 | 5.1M | 19.3% | 2 | 1.2M | 4.6% | 4 |
| Apr 2026 | 5.1M | 19.7% | 2 | 1.2M | 4.7% | 3 |
| May 2026 | 5.1M | 22.3% | 2 | 1.2M | 5.3% | 3 |
| Jun 2026 | 6.3M | 26.1% | 2 | 1.2M | 5.1% | 3 |
| Jul 2026 | 5.1M | 22.5% | 2 | 1.2M | 5.3% | 3 |
| Aug 2026 | 6.3M | 23.1% | 2 | 1.2M | 4.5% | 3 |
| Sep 2026 | 6.3M | 23% | 2 | 1.2M | 4.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bath & Body Works’ and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bath & Body Works**: Measured on the search terms “bath and body works” and “bath body works”, summed into one figure.
- **L'Occitane**: Measured on the search term “l occitane”.

- [Bath & Body Works profile](/demand/global-en/brands/bath-body-works)
- [L'Occitane profile](/demand/global-en/brands/loccitane)
- [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bath & Body Works or L'Occitane more popular in search?

In September 2026, Bath & Body Works had more branded searches than L'Occitane among bath, body and cosmetics stores worldwide. Bath & Body Works had about 6.3 million branded searches, while L'Occitane had 1.2 million. Bath & Body Works made up 23% of all bath, body and cosmetics store searches we track, and L'Occitane accounted for 4.5%.

## Cite this page

Brandwave. "Bath & Body Works vs L'Occitane: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-loccitane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.