--- title: "Bath & Body Works vs LAFCO: Which is searched more?" description: "Is Bath & Body Works or LAFCO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-lafco" publisher: "Brandwave" --- # Bath & Body Works vs LAFCO: Which is searched more? Is Bath & Body Works or LAFCO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bath & Body Works and LAFCO - **Competitive set**: Home fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Bath & Body Works Share of Search**: 74.3% - **LAFCO Share of Search**: 0.08% ## Is Bath & Body Works or LAFCO more popular in search? - In September 2026, Bath & Body Works had more branded searches than LAFCO among home fragrance brands worldwide. Bath & Body Works had about 6.3 million branded searches, while LAFCO had 6,600. Bath & Body Works made up 74.3% of all home fragrance brand searches we track, and LAFCO accounted for 0.08%. - Bath & Body Works was ahead of LAFCO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bath & Body Works’ share of searches among home fragrance brands worldwide moved from 71.9% to 74.3%, and its estimated monthly branded searches held steady at 6.3M. - Across the 12 months ending September 2026, LAFCO’s share of searches among home fragrance brands worldwide held steady at 0.08%, and its estimated monthly branded searches held steady at 6.6K. ## Top home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LAFCO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bath & Body Works was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LAFCO was listed before Bath & Body Works in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Trudon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nest New York | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jo Malone | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | LAFCO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Yankee Candle | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Bath & Body Works | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fragrance brands - Asked ChatGPT "Which home fragrance brand should I buy?": 1. Voluspa, 2. Nest New York, 3. Diptyque, 4. P.F. Candle Co. - Asked ChatGPT "What are the best home fragrance brands?": 1. Diptyque, 2. Nest New York, 3. Jo Malone, 4. Trudon, 5. Voluspa, 6. P.F. Candle Co., 7. LAFCO - Asked ChatGPT "What's the best home fragrance brand for a fresh home?": 1. Nest New York - Searched Google, AI Overview "luxury candles": 1. Trudon, 2. Diptyque, 3. Jo Malone - Searched Google, AI Overview "home fragrance brands": 1. Trudon, 2. Diptyque, 3. Jo Malone, 4. LAFCO, 5. Nest New York, 6. Voluspa, 7. Yankee Candle, 8. Bath & Body Works Not named in any answer: Neom. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for home fragrance brands worldwide in September 2026? - In September 2026, Bath & Body Works lost share of searches among home fragrance brands worldwide, from 75.3% to 74.3%. ## Month by month | Month | Bath & Body Works estimated searches | Bath & Body Works Share of Search | Bath & Body Works rank | LAFCO estimated searches | LAFCO Share of Search | LAFCO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3M | 71.9% | 1 | 6.6K | 0.08% | 10 | | Nov 2025 | 11.3M | 75.9% | 1 | 9.9K | 0.07% | 10 | | Dec 2025 | 13.9M | 77% | 1 | 8.1K | 0.04% | 10 | | Jan 2026 | 5.1M | 70.3% | 1 | 6.6K | 0.09% | 10 | | Feb 2026 | 5.1M | 75.2% | 1 | 5.4K | 0.08% | 10 | | Mar 2026 | 5.1M | 72.2% | 1 | 6.6K | 0.09% | 10 | | Apr 2026 | 5.1M | 74.6% | 1 | 5.4K | 0.08% | 10 | | May 2026 | 5.1M | 73% | 1 | 6.6K | 0.09% | 10 | | Jun 2026 | 6.3M | 78% | 1 | 6.6K | 0.08% | 10 | | Jul 2026 | 5.1M | 74.4% | 1 | 6.6K | 0.1% | 10 | | Aug 2026 | 6.3M | 75.3% | 1 | 6.6K | 0.08% | 10 | | Sep 2026 | 6.3M | 74.3% | 1 | 6.6K | 0.08% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Bath & Body Works’ and LAFCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bath & Body Works**: Measured on the search terms “bath and body works” and “bath body works”, summed into one figure. - **LAFCO**: Measured on the search term “lafco”. - [Bath & Body Works profile](/demand/global-en/brands/bath-body-works) - [LAFCO profile](/demand/global-en/brands/lafco) - [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bath & Body Works or LAFCO more popular in search? In September 2026, Bath & Body Works had more branded searches than LAFCO among home fragrance brands worldwide. Bath & Body Works had about 6.3 million branded searches, while LAFCO had 6,600. Bath & Body Works made up 74.3% of all home fragrance brand searches we track, and LAFCO accounted for 0.08%. ## Cite this page Brandwave. "Bath & Body Works vs LAFCO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-lafco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bath-body-works-vs-lafco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.