--- title: "Bass Pro vs KastKing: Which is searched more?" description: "Is Bass Pro or KastKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bass-pro-vs-kastking" publisher: "Brandwave" --- # Bass Pro vs KastKing: Which is searched more? Is Bass Pro or KastKing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tackle box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bass Pro and KastKing - **Competitive set**: Tackle box brands - **Market**: Global - **Month measured**: Sep 2026 - **Bass Pro Share of Search**: 17.3% - **KastKing Share of Search**: 5.2% ## Is Bass Pro or KastKing more popular in search? - In September 2026, Bass Pro had more branded searches than KastKing among tackle box brands worldwide. Bass Pro had about 201,000 branded searches, while KastKing had 60,500. Bass Pro made up 17.3% of all tackle box brand searches we track, and KastKing accounted for 5.2%. - Bass Pro was ahead of KastKing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bass Pro’s share of searches among tackle box brands worldwide moved from 20.6% to 17.3%, and its estimated monthly branded searches moved from 246K to 201K. - Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top tackle box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KastKing appeared in all four answers. Bass Pro was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. KastKing was listed before Bass Pro in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plano | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Flambeau | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | KastKing | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Shimano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bass Pro | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Daiwa | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rapala | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tackle box brands - Asked ChatGPT "Which tackle box brand should I buy?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What are the best tackle box brands?": 1. Plano, 2. Flambeau, 3. KastKing - Asked ChatGPT "What's the best tackle box brand for small fishing gear?": 1. Plano, 2. Flambeau, 3. KastKing - Searched Google, AI Overview "fishing tackle box": 1. Plano, 2. KastKing, 3. Bass Pro Not named in any answer: Shimano, Daiwa and Rapala. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tackle box brands worldwide in September 2026? - In September 2026, Bass Pro lost share of searches among tackle box brands worldwide, from 20.1% to 17.3%. - In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%. ## Month by month | Month | Bass Pro estimated searches | Bass Pro Share of Search | Bass Pro rank | KastKing estimated searches | KastKing Share of Search | KastKing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 20.6% | 3 | 49.5K | 4.1% | 6 | | Nov 2025 | 301K | 22.3% | 1 | 49.5K | 3.7% | 7 | | Dec 2025 | 301K | 25% | 1 | 49.5K | 4.1% | 7 | | Jan 2026 | 201K | 19.2% | 3 | 40.5K | 3.9% | 7 | | Feb 2026 | 165K | 16.6% | 3 | 49.5K | 5% | 6 | | Mar 2026 | 246K | 20.1% | 3 | 74K | 6% | 5 | | Apr 2026 | 201K | 15.9% | 3 | 74K | 5.9% | 5 | | May 2026 | 201K | 15.5% | 3 | 74K | 5.7% | 5 | | Jun 2026 | 201K | 16.7% | 3 | 90.5K | 7.5% | 5 | | Jul 2026 | 201K | 17.8% | 3 | 74K | 6.5% | 5 | | Aug 2026 | 246K | 20.1% | 3 | 74K | 6% | 5 | | Sep 2026 | 201K | 17.3% | 3 | 60.5K | 5.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bass Pro’s and KastKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bass Pro**: Measured on the search terms “bass pro” and “basspro”, summed into one figure. - **KastKing**: Measured on the search term “kastking”. - [Bass Pro profile](/demand/global-en/brands/bass-pro) - [KastKing profile](/demand/global-en/brands/kastking) - [All tackle box brands worldwide](/demand/global-en/categories/tackle-box-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bass Pro or KastKing more popular in search? In September 2026, Bass Pro had more branded searches than KastKing among tackle box brands worldwide. Bass Pro had about 201,000 branded searches, while KastKing had 60,500. Bass Pro made up 17.3% of all tackle box brand searches we track, and KastKing accounted for 5.2%. ## Cite this page Brandwave. "Bass Pro vs KastKing: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bass-pro-vs-kastking This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bass-pro-vs-kastking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.