---
title: "Basis Technologies vs Xandr: Which is more popular by branded search?"
description: "Which is more popular in search, Basis Technologies or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-xandr"
publisher: "Brandwave"
---

# Basis Technologies vs Xandr: Which is more popular by branded search?

Which is more popular in search, Basis Technologies or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Basis Technologies and Xandr
- **Competitive set**: Programmatic advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Basis Technologies Share of Search**: 1.5%
- **Xandr Share of Search**: 2.1%

## Which is more popular in search, Basis Technologies or Xandr?

- In August 2026, Xandr had more branded searches than Basis Technologies among programmatic advertising platforms worldwide. Xandr was estimated to have 2.9K branded searches compared to Basis Technologies’ 2K, and held a 2.1% Share of Search versus Basis Technologies’ 1.5%.
- The lead changed hands once in the 11 months ending August 2026: Xandr took it in November 2025.
- Across the 11 months ending August 2026, Basis Technologies’ estimated Share of Search among programmatic advertising platforms worldwide moved from 3% to 1.5%, and its estimated monthly branded searches moved from 5.5K to 2K.
- Across the 11 months ending August 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

## How did search popularity change for programmatic advertising platforms worldwide in August 2026?

- Xandr’s estimated Share of Search among programmatic advertising platforms worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in August 2026.
- Estimated monthly branded searches for Basis Technologies worldwide fell 63.8% over 11 measured months, from 5.5K to 2K in August 2026.

## Month by month

| Month | Basis Technologies estimated searches | Basis Technologies Share of Search | Basis Technologies rank | Xandr estimated searches | Xandr Share of Search | Xandr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 3% | 4 | 5.4K | 2.9% | 5 |
| Nov 2025 | 3K | 2.1% | 5 | 4.4K | 3.1% | 4 |
| Dec 2025 | 2.5K | 2% | 5 | 4.4K | 3.6% | 4 |
| Jan 2026 | 2.5K | 1.6% | 5 | 4.4K | 2.9% | 4 |
| Feb 2026 | 2.5K | 1.7% | 5 | 4.4K | 3% | 4 |
| Mar 2026 | 2.5K | 1.5% | 5 | 4.4K | 2.6% | 4 |
| Apr 2026 | 2.5K | 1.8% | 5 | 3.6K | 2.5% | 4 |
| May 2026 | 2K | 1.5% | 5 | 3.6K | 2.7% | 4 |
| Jun 2026 | 2K | 1.4% | 5 | 3.6K | 2.5% | 4 |
| Jul 2026 | 2K | 1.5% | 5 | 2.9K | 2.3% | 4 |
| Aug 2026 | 2K | 1.5% | 5 | 2.9K | 2.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Basis Technologies’ and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Basis Technologies**: Measured on the search terms “basis technologies” and “basis.com”, summed into one figure.
- **Xandr**: Measured on the search term “xandr”.

- [Basis Technologies profile](/demand/global-en/brands/basis-technologies)
- [Xandr profile](/demand/global-en/brands/xandr)
- [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-advertising-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Basis Technologies or Xandr?

In August 2026, Xandr had more branded searches than Basis Technologies among programmatic advertising platforms worldwide. Xandr was estimated to have 2.9K branded searches compared to Basis Technologies’ 2K, and held a 2.1% Share of Search versus Basis Technologies’ 1.5%.

## Cite this page

Brandwave. "Basis Technologies vs Xandr: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-xandr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-xandr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.