--- title: "Basis Technologies vs Quantcast: Which is more popular by branded search?" description: "Which is more popular in search, Basis Technologies or Quantcast? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-quantcast" publisher: "Brandwave" --- # Basis Technologies vs Quantcast: Which is more popular by branded search? Which is more popular in search, Basis Technologies or Quantcast? Compare estimated monthly branded-search demand and Share of Search inside the Digital ad buying platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Basis Technologies and Quantcast - **Competitive set**: Digital ad buying platforms - **Market**: Global - **Month measured**: Aug 2026 - **Basis Technologies Share of Search**: 2% - **Quantcast Share of Search**: 5.6% ## Which is more popular in search, Basis Technologies or Quantcast? - In August 2026, Quantcast had more branded searches than Basis Technologies among digital ad buying platforms worldwide. Quantcast was estimated to have 5.5K branded searches compared to Basis Technologies’ 2K, and held a 5.6% Share of Search versus Basis Technologies’ 2%. - Quantcast was ahead of Basis Technologies in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Basis Technologies’ estimated Share of Search among digital ad buying platforms worldwide moved from 5.1% to 2%, and its estimated monthly branded searches moved from 5.5K to 2K. - Across the 11 months ending August 2026, Quantcast’s estimated Share of Search among digital ad buying platforms worldwide moved from 7.6% to 5.6%, and its estimated monthly branded searches moved from 8.2K to 5.5K. ## How did search popularity change for digital ad buying platforms worldwide in August 2026? - In August 2026, Quantcast lost estimated Share of Search among digital ad buying platforms worldwide, from 7.3% to 5.6%. - In August 2026, Basis Technologies lost estimated Share of Search among digital ad buying platforms worldwide, from 2.6% to 2%. ## Month by month | Month | Basis Technologies estimated searches | Basis Technologies Share of Search | Basis Technologies rank | Quantcast estimated searches | Quantcast Share of Search | Quantcast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 5.1% | 5 | 8.2K | 7.6% | 4 | | Nov 2025 | 3K | 3.4% | 5 | 6.7K | 7.7% | 4 | | Dec 2025 | 2.5K | 3.5% | 5 | 5.5K | 7.7% | 4 | | Jan 2026 | 2.5K | 2.4% | 5 | 6.7K | 6.6% | 4 | | Feb 2026 | 2.5K | 2.5% | 5 | 6.7K | 6.8% | 4 | | Mar 2026 | 2.5K | 2.2% | 5 | 6.7K | 5.8% | 4 | | Apr 2026 | 2.5K | 2.8% | 5 | 6.7K | 7.4% | 4 | | May 2026 | 2K | 2.2% | 5 | 6.7K | 7.4% | 3 | | Jun 2026 | 2K | 2.2% | 5 | 6.7K | 7.5% | 3 | | Jul 2026 | 2K | 2.6% | 5 | 5.5K | 7.3% | 4 | | Aug 2026 | 2K | 2% | 5 | 5.5K | 5.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Basis Technologies’ and Quantcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Basis Technologies**: Measured on the search terms “basis technologies” and “basis.com”, summed into one figure. - **Quantcast**: Measured on the search terms “quantcast”, “quantcast dsp” and “quantcast.com”, summed into one figure. - [Basis Technologies profile](/demand/global-en/brands/basis-technologies) - [Quantcast profile](/demand/global-en/brands/quantcast) - [All digital ad buying platforms worldwide](/demand/global-en/categories/digital-ad-buying-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Basis Technologies or Quantcast? In August 2026, Quantcast had more branded searches than Basis Technologies among digital ad buying platforms worldwide. Quantcast was estimated to have 5.5K branded searches compared to Basis Technologies’ 2K, and held a 5.6% Share of Search versus Basis Technologies’ 2%. ## Cite this page Brandwave. "Basis Technologies vs Quantcast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-quantcast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-quantcast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.