--- title: "Basis Technologies vs Google Display & Video 360: Which is searched more?" description: "Is Basis Technologies or Google Display & Video 360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-google-display-and-video-360" publisher: "Brandwave" --- # Basis Technologies vs Google Display & Video 360: Which is searched more? Is Basis Technologies or Google Display & Video 360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Basis Technologies and Google Display & Video 360 - **Competitive set**: Programmatic advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Basis Technologies Share of Search**: 1.3% - **Google Display & Video 360 Share of Search**: 0.18% ## Is Basis Technologies or Google Display & Video 360 more popular in search? - In September 2026, Basis Technologies had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. Basis Technologies had about 1,920 branded searches, while Google Display & Video 360 had 260. Basis Technologies made up 1.3% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. - Basis Technologies was ahead of Google Display & Video 360 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Basis Technologies’ share of searches among programmatic advertising platforms worldwide moved from 2.6% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 1.9K. - Across the 12 months ending September 2026, Google Display & Video 360’s share of searches among programmatic advertising platforms worldwide moved from 0.19% to 0.18%, and its estimated monthly branded searches moved from 390 to 260. ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Display & Video 360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Basis Technologies was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Display & Video 360 was listed before Basis Technologies in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Display & Video 360 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Display & Video 360 | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Basis Technologies | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Criteo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Xandr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MediaMath | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use?": 1. StackAdapt, 2. The Trade Desk, 3. Display & Video 360, 4. Amazon DSP - Asked ChatGPT "What are the best programmatic advertising platforms?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies, 7. Criteo - Asked ChatGPT "What's the best programmatic advertising platform for ad campaigns?": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Google Display & Video 360, 3. Display & Video 360, 4. Amazon DSP, 5. StackAdapt, 6. Basis Technologies - Searched Google, AI Overview "best dsp platform": 1. StackAdapt, 2. The Trade Desk, 3. Amazon DSP, 4. Google Display & Video 360, 5. Display & Video 360 Not named in any answer: Xandr and MediaMath. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for programmatic advertising platforms worldwide in September 2026? - Estimated monthly branded searches for Basis Technologies worldwide fell 64.6% over 12 measured months, from 5.4K to 1.9K in September 2026. - Estimated monthly branded searches for Google Display & Video 360 worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Basis Technologies estimated searches | Basis Technologies Share of Search | Basis Technologies rank | Google Display & Video 360 estimated searches | Google Display & Video 360 Share of Search | Google Display & Video 360 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.6% | 5 | 390 | 0.19% | 9 | | Nov 2025 | 2.9K | 1.8% | 6 | 390 | 0.24% | 9 | | Dec 2025 | 2.4K | 1.7% | 6 | 260 | 0.19% | 9 | | Jan 2026 | 2.4K | 1.4% | 6 | 320 | 0.18% | 9 | | Feb 2026 | 2.4K | 1.5% | 6 | 390 | 0.23% | 9 | | Mar 2026 | 2.4K | 1.3% | 6 | 480 | 0.25% | 9 | | Apr 2026 | 2.4K | 1.5% | 6 | 320 | 0.19% | 9 | | May 2026 | 1.9K | 1.2% | 6 | 390 | 0.25% | 9 | | Jun 2026 | 1.9K | 1.2% | 6 | 320 | 0.19% | 9 | | Jul 2026 | 1.9K | 1.3% | 6 | 260 | 0.18% | 9 | | Aug 2026 | 1.9K | 1.2% | 6 | 210 | 0.13% | 9 | | Sep 2026 | 1.9K | 1.3% | 6 | 260 | 0.18% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Basis Technologies’ and Google Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Basis Technologies**: Measured on the search terms “basis technologies” and “basistechnologies”, summed into one figure. - **Google Display & Video 360**: Measured on the search term “google display & video 360”. - [Basis Technologies profile](/demand/global-en/brands/basis-technologies) - [Google Display & Video 360 profile](/demand/global-en/brands/google-display-and-video-360) - [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-advertising-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Basis Technologies or Google Display & Video 360 more popular in search? In September 2026, Basis Technologies had more branded searches than Google Display & Video 360 among programmatic advertising platforms worldwide. Basis Technologies had about 1,920 branded searches, while Google Display & Video 360 had 260. Basis Technologies made up 1.3% of all programmatic advertising platform searches we track, and Google Display & Video 360 accounted for 0.18%. ## Cite this page Brandwave. "Basis Technologies vs Google Display & Video 360: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-google-display-and-video-360 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/basis-technologies-vs-google-display-and-video-360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.