--- title: "BASF Agricultural Solutions vs UPL: Which is searched more?" description: "Is BASF Agricultural Solutions or UPL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/basf-agricultural-solutions-vs-upl" publisher: "Brandwave" --- # BASF Agricultural Solutions vs UPL: Which is searched more? Is BASF Agricultural Solutions or UPL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BASF Agricultural Solutions and UPL - **Competitive set**: Crop protection brands - **Market**: Global - **Month measured**: Sep 2026 - **BASF Agricultural Solutions Share of Search**: 0.47% - **UPL Share of Search**: 21.7% ## Is BASF Agricultural Solutions or UPL more popular in search? - In September 2026, UPL had more branded searches than BASF Agricultural Solutions among crop protection brands worldwide. UPL had about 135,000 branded searches, while BASF Agricultural Solutions had 2,900. UPL made up 21.7% of all crop protection brand searches we track, and BASF Agricultural Solutions accounted for 0.47%. - UPL was ahead of BASF Agricultural Solutions in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BASF Agricultural Solutions’ share of searches among crop protection brands worldwide moved from 0.33% to 0.47%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands worldwide moved from 18.6% to 21.7%, and its estimated monthly branded searches held steady at 135K. ## Top crop protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BASF Agricultural Solutions was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UPL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BASF Agricultural Solutions was listed before UPL in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Syngenta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bayer Crop Science | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | BASF Agricultural Solutions | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Corteva Agriscience | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | FMC | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | UPL | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Adama | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nufarm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crop protection brands - Asked ChatGPT "Which crop protection brand should I buy?": 1. Syngenta, 2. Bayer Crop Science, 3. Corteva Agriscience, 4. BASF Agricultural Solutions - Asked ChatGPT "What are the best crop protection brands?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Corteva Agriscience, 5. FMC, 6. UPL - Asked ChatGPT "What's the best crop protection brand for a crop farm?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Corteva Agriscience, 5. FMC - Searched Google, AI Overview "crop protection products": 1. Syngenta, 2. Corteva Agriscience, 3. BASF Agricultural Solutions - Searched Google, AI Overview "herbicide brands": 1. Syngenta Not named in any answer: Adama and Nufarm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crop protection brands worldwide in September 2026? - UPL’s share of searches among crop protection brands worldwide has gained ground for 3 months in a row, from 18.2% to 21.7% in September 2026. - Estimated monthly branded searches for BASF Agricultural Solutions worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Month by month | Month | BASF Agricultural Solutions estimated searches | BASF Agricultural Solutions Share of Search | BASF Agricultural Solutions rank | UPL estimated searches | UPL Share of Search | UPL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.33% | 8 | 135K | 18.6% | 3 | | Nov 2025 | 2.4K | 0.41% | 8 | 110K | 19% | 3 | | Dec 2025 | 1.9K | 0.32% | 8 | 110K | 18.5% | 3 | | Jan 2026 | 2.4K | 0.38% | 8 | 135K | 21.5% | 3 | | Feb 2026 | 2.4K | 0.37% | 8 | 135K | 20.8% | 3 | | Mar 2026 | 2.4K | 0.33% | 8 | 201K | 27.5% | 2 | | Apr 2026 | 2.9K | 0.36% | 8 | 301K | 37.9% | 1 | | May 2026 | 2.4K | 0.3% | 8 | 301K | 37.9% | 1 | | Jun 2026 | 2.9K | 0.48% | 8 | 110K | 18.2% | 3 | | Jul 2026 | 3.6K | 0.6% | 8 | 110K | 18.3% | 3 | | Aug 2026 | 2.9K | 0.46% | 8 | 135K | 21.6% | 3 | | Sep 2026 | 2.9K | 0.47% | 8 | 135K | 21.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BASF Agricultural Solutions’ and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BASF Agricultural Solutions**: Measured on the search term “basf agricultural solutions”. - **UPL**: Measured on the search term “upl”. - [BASF Agricultural Solutions profile](/demand/global-en/brands/basf-agricultural-solutions) - [UPL profile](/demand/global-en/brands/upl) - [All crop protection brands worldwide](/demand/global-en/categories/crop-protection-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BASF Agricultural Solutions or UPL more popular in search? In September 2026, UPL had more branded searches than BASF Agricultural Solutions among crop protection brands worldwide. UPL had about 135,000 branded searches, while BASF Agricultural Solutions had 2,900. UPL made up 21.7% of all crop protection brand searches we track, and BASF Agricultural Solutions accounted for 0.47%. ## Cite this page Brandwave. "BASF Agricultural Solutions vs UPL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/basf-agricultural-solutions-vs-upl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/basf-agricultural-solutions-vs-upl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.