---
title: "Basepaws vs Embark: Which is searched more?"
description: "Which is more popular in search, Basepaws or Embark? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/basepaws-vs-embark"
publisher: "Brandwave"
---

# Basepaws vs Embark: Which is searched more?

Which is more popular in search, Basepaws or Embark? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Basepaws and Embark
- **Competitive set**: Pet dna test services
- **Market**: Global
- **Month measured**: Aug 2026
- **Basepaws Share of Search**: 4.4%
- **Embark Share of Search**: 49.1%

## Which is more popular in search, Basepaws or Embark?

- In August 2026, Embark had more branded searches than Basepaws among pet dna test services worldwide. Embark was estimated to have 74K branded searches compared to Basepaws’ 6.6K, and held a 49.1% Share of Search versus Basepaws’ 4.4%.
- Embark was ahead of Basepaws in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Basepaws’ estimated Share of Search among pet dna test services worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Embark’s estimated Share of Search among pet dna test services worldwide moved from 48.2% to 49.1%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for pet dna test services worldwide in August 2026?

- In August 2026, Basepaws overtook DNA My Dog to rank 3rd among pet dna test services worldwide, at 4.4%.
- In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.

## Month by month

| Month | Basepaws estimated searches | Basepaws Share of Search | Basepaws rank | Embark estimated searches | Embark Share of Search | Embark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 5.3% | 3 | 74K | 48.2% | 1 |
| Nov 2025 | 9.9K | 5.7% | 3 | 90.5K | 52.2% | 1 |
| Dec 2025 | 9.9K | 4.3% | 3 | 135K | 58.7% | 1 |
| Jan 2026 | 12.1K | 5.2% | 3 | 135K | 57.5% | 1 |
| Feb 2026 | 9.9K | 5.2% | 3 | 110K | 57.3% | 1 |
| Mar 2026 | 8.1K | 4.2% | 4 | 110K | 57% | 1 |
| Apr 2026 | 6.6K | 3.7% | 4 | 110K | 61.6% | 1 |
| May 2026 | 5.4K | 3.2% | 4 | 90.5K | 53.8% | 1 |
| Jun 2026 | 6.6K | 3.7% | 4 | 110K | 62.1% | 1 |
| Jul 2026 | 5.4K | 3.2% | 4 | 90.5K | 54.1% | 1 |
| Aug 2026 | 6.6K | 4.4% | 3 | 74K | 49.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Basepaws’ and Embark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Basepaws**: Measured on the search term “base paws”.
- **Embark**: Measured on the search term “embark vet”.

- [Basepaws profile](/demand/global-en/brands/basepaws)
- [Embark profile](/demand/global-en/brands/embark)
- [All pet dna test services worldwide](/demand/global-en/categories/pet-dna-test-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Basepaws or Embark?

In August 2026, Embark had more branded searches than Basepaws among pet dna test services worldwide. Embark was estimated to have 74K branded searches compared to Basepaws’ 6.6K, and held a 49.1% Share of Search versus Basepaws’ 4.4%.

## Cite this page

Brandwave. "Basepaws vs Embark: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/basepaws-vs-embark

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/basepaws-vs-embark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.