---
title: "Basecamp vs ClickUp: Which is more popular by branded search?"
description: "Which is more popular in search, Basecamp or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/basecamp-vs-clickup"
publisher: "Brandwave"
---

# Basecamp vs ClickUp: Which is more popular by branded search?

Which is more popular in search, Basecamp or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Basecamp and ClickUp
- **Competitive set**: Project management tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Basecamp Share of Search**: 6.4%
- **ClickUp Share of Search**: 26.2%

## Which is more popular in search, Basecamp or ClickUp?

- In August 2026, ClickUp had more branded searches than Basecamp among project management tools worldwide. ClickUp was estimated to have 1.6M branded searches compared to Basecamp’s 379K, and held a 26.2% Share of Search versus Basecamp’s 6.4%.
- ClickUp was ahead of Basecamp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide moved from 4.9% to 6.4%, and its estimated monthly branded searches held steady at 379K.
- Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among project management tools worldwide moved from 20.5% to 26.2%, and its estimated monthly branded searches held steady at 1.6M.

## How did search popularity change for project management tools worldwide in August 2026?

- In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%.

## Month by month

| Month | Basecamp estimated searches | Basecamp Share of Search | Basecamp rank | ClickUp estimated searches | ClickUp Share of Search | ClickUp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 379K | 4.9% | 5 | 1.6M | 20.5% | 3 |
| Nov 2025 | 311K | 4.5% | 6 | 1.6M | 22.9% | 2 |
| Dec 2025 | 308K | 5.2% | 5 | 1.3M | 21.6% | 2 |
| Jan 2026 | 311K | 4.7% | 5 | 1.6M | 24.1% | 2 |
| Feb 2026 | 311K | 4.6% | 5 | 1.9M | 28.6% | 2 |
| Mar 2026 | 312K | 4.1% | 6 | 1.9M | 25.4% | 2 |
| Apr 2026 | 311K | 4.6% | 6 | 1.9M | 28.2% | 2 |
| May 2026 | 314K | 4.8% | 6 | 1.6M | 24.3% | 2 |
| Jun 2026 | 379K | 5.8% | 5 | 1.6M | 24% | 2 |
| Jul 2026 | 312K | 5.2% | 5 | 1.6M | 26.4% | 2 |
| Aug 2026 | 379K | 6.4% | 5 | 1.6M | 26.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Basecamp’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Basecamp**: Measured on the search terms “37signals basecamp”, “Basecamp”, “basecamp 3”, “basecamp 37 signals”, “basecamp 37signals”, “basecamp 4”, “basecamp app”, “basecamp com”, “basecamp hq”, “basecamp pricing”, “basecamp project management”, “basecamp project management software”, “basecamp software”, “basecamp tool” and “basecamp.com”, summed into one figure.
- **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup chat”, “clickup com”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup download”, “clickup free”, “clickup price”, “clickup pricing”, “clickup project management”, “clickup project management software”, “clickup project management tool”, “clickup templates”, “clickup.com”, “clickupapp” and “what is clickup”, summed into one figure.

- [Basecamp profile](/demand/global-en/brands/basecamp)
- [ClickUp profile](/demand/global-en/brands/clickup)
- [All project management tools worldwide](/demand/global-en/categories/project-management-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Basecamp or ClickUp?

In August 2026, ClickUp had more branded searches than Basecamp among project management tools worldwide. ClickUp was estimated to have 1.6M branded searches compared to Basecamp’s 379K, and held a 26.2% Share of Search versus Basecamp’s 6.4%.

## Cite this page

Brandwave. "Basecamp vs ClickUp: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/basecamp-vs-clickup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/basecamp-vs-clickup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.