---
title: "Barkly Pets vs Wag: Which is more popular by branded search?"
description: "Which is more popular in search, Barkly Pets or Wag? Compare estimated monthly branded-search demand and Share of Search inside the Dog walking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barkly-pets-vs-wag"
publisher: "Brandwave"
---

# Barkly Pets vs Wag: Which is more popular by branded search?

Which is more popular in search, Barkly Pets or Wag? Compare estimated monthly branded-search demand and Share of Search inside the Dog walking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barkly Pets and Wag
- **Competitive set**: Dog walking apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Barkly Pets Share of Search**: 0.19%
- **Wag Share of Search**: 2.7%

## Which is more popular in search, Barkly Pets or Wag?

- In August 2026, Wag had more branded searches than Barkly Pets among dog walking apps worldwide. Wag was estimated to have 4.5K branded searches compared to Barkly Pets’ 320, and held a 2.7% Share of Search versus Barkly Pets’ 0.19%.
- Wag was ahead of Barkly Pets in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barkly Pets’ estimated Share of Search among dog walking apps worldwide moved from 0.13% to 0.19%, and its estimated monthly branded searches moved from 170 to 320.
- Across the 11 months ending August 2026, Wag’s estimated Share of Search among dog walking apps worldwide moved from 5.5% to 2.7%, and its estimated monthly branded searches moved from 7.3K to 4.5K.

## How did search popularity change for dog walking apps worldwide in August 2026?

- Wag’s estimated Share of Search among dog walking apps worldwide has lost ground for 3 months in a row, from 3.9% to 2.7% in August 2026.
- Estimated monthly branded searches for Barkly Pets worldwide rose 88.2% over 11 measured months, from 170 to 320 in August 2026.

## Month by month

| Month | Barkly Pets estimated searches | Barkly Pets Share of Search | Barkly Pets rank | Wag estimated searches | Wag Share of Search | Wag rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 0.13% | 5 | 7.3K | 5.5% | 4 |
| Nov 2025 | 140 | 0.11% | 5 | 6.3K | 5% | 4 |
| Dec 2025 | 140 | 0.11% | 5 | 6.3K | 4.8% | 4 |
| Jan 2026 | 140 | 0.09% | 5 | 8.5K | 5.6% | 4 |
| Feb 2026 | 140 | 0.11% | 5 | 6K | 4.7% | 4 |
| Mar 2026 | 170 | 0.09% | 5 | 6.3K | 3.3% | 4 |
| Apr 2026 | 140 | 0.09% | 5 | 6.3K | 3.8% | 4 |
| May 2026 | 260 | 0.18% | 5 | 5.5K | 3.9% | 4 |
| Jun 2026 | 260 | 0.17% | 5 | 5.5K | 3.6% | 4 |
| Jul 2026 | 210 | 0.13% | 5 | 4.8K | 2.9% | 4 |
| Aug 2026 | 320 | 0.19% | 5 | 4.5K | 2.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barkly Pets’ and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barkly Pets**: Measured on the search term “barkly pets”.
- **Wag**: Measured on the search terms “wag app” and “wag dog walking”, summed into one figure.

- [Barkly Pets profile](/demand/global-en/brands/barkly-pets)
- [Wag profile](/demand/global-en/brands/wag)
- [All dog walking apps worldwide](/demand/global-en/categories/dog-walking-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barkly Pets or Wag?

In August 2026, Wag had more branded searches than Barkly Pets among dog walking apps worldwide. Wag was estimated to have 4.5K branded searches compared to Barkly Pets’ 320, and held a 2.7% Share of Search versus Barkly Pets’ 0.19%.

## Cite this page

Brandwave. "Barkly Pets vs Wag: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/barkly-pets-vs-wag

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barkly-pets-vs-wag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.