---
title: "Barkeepers Friend vs Mr Muscle: Which is more popular by branded search?"
description: "Which is more popular in search, Barkeepers Friend or Mr Muscle? Compare estimated monthly branded-search demand and Share of Search inside the Oven cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barkeepers-friend-vs-mr-muscle"
publisher: "Brandwave"
---

# Barkeepers Friend vs Mr Muscle: Which is more popular by branded search?

Which is more popular in search, Barkeepers Friend or Mr Muscle? Compare estimated monthly branded-search demand and Share of Search inside the Oven cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barkeepers Friend and Mr Muscle
- **Competitive set**: Oven cleaners
- **Market**: Global
- **Month measured**: Aug 2026
- **Barkeepers Friend Share of Search**: 14.9%
- **Mr Muscle Share of Search**: 3%

## Which is more popular in search, Barkeepers Friend or Mr Muscle?

- In August 2026, Barkeepers Friend had more branded searches than Mr Muscle among oven cleaners worldwide. Barkeepers Friend was estimated to have 246K branded searches compared to Mr Muscle’s 49.5K, and held a 14.9% Share of Search versus Mr Muscle’s 3%.
- Barkeepers Friend was ahead of Mr Muscle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide moved from 11.3% to 14.9%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, Mr Muscle’s estimated Share of Search among oven cleaners worldwide moved from 4.2% to 3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for oven cleaners worldwide in August 2026?

- In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.
- In August 2026, Mr Muscle lost estimated Share of Search among oven cleaners worldwide, from 3.5% to 3%.

## Month by month

| Month | Barkeepers Friend estimated searches | Barkeepers Friend Share of Search | Barkeepers Friend rank | Mr Muscle estimated searches | Mr Muscle Share of Search | Mr Muscle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 11.3% | 3 | 60.5K | 4.2% | 4 |
| Nov 2025 | 165K | 11.3% | 3 | 60.5K | 4.2% | 4 |
| Dec 2025 | 165K | 11.4% | 3 | 49.5K | 3.4% | 4 |
| Jan 2026 | 201K | 13.4% | 3 | 60.5K | 4% | 4 |
| Feb 2026 | 165K | 11.4% | 3 | 49.5K | 3.4% | 4 |
| Mar 2026 | 201K | 13.5% | 3 | 60.5K | 4.1% | 4 |
| Apr 2026 | 201K | 12.5% | 3 | 49.5K | 3.1% | 4 |
| May 2026 | 201K | 12.5% | 3 | 49.5K | 3.1% | 4 |
| Jun 2026 | 201K | 12.5% | 3 | 49.5K | 3.1% | 4 |
| Jul 2026 | 246K | 17.5% | 3 | 49.5K | 3.5% | 4 |
| Aug 2026 | 246K | 14.9% | 3 | 49.5K | 3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barkeepers Friend’s and Mr Muscle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barkeepers Friend**: Measured on the search term “barkeepers friend”.
- **Mr Muscle**: Measured on the search term “mr muscle”.

- [Barkeepers Friend profile](/demand/global-en/brands/barkeepers-friend)
- [Mr Muscle profile](/demand/global-en/brands/mr-muscle)
- [All oven cleaners worldwide](/demand/global-en/categories/oven-cleaners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barkeepers Friend or Mr Muscle?

In August 2026, Barkeepers Friend had more branded searches than Mr Muscle among oven cleaners worldwide. Barkeepers Friend was estimated to have 246K branded searches compared to Mr Muscle’s 49.5K, and held a 14.9% Share of Search versus Mr Muscle’s 3%.

## Cite this page

Brandwave. "Barkeepers Friend vs Mr Muscle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/barkeepers-friend-vs-mr-muscle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barkeepers-friend-vs-mr-muscle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.