---
title: "Barkeepers Friend vs Easy-Off: Which is more popular by branded search?"
description: "Which is more popular in search, Barkeepers Friend or Easy-Off? Compare estimated monthly branded-search demand and Share of Search inside the Oven cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barkeepers-friend-vs-easy-off"
publisher: "Brandwave"
---

# Barkeepers Friend vs Easy-Off: Which is more popular by branded search?

Which is more popular in search, Barkeepers Friend or Easy-Off? Compare estimated monthly branded-search demand and Share of Search inside the Oven cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barkeepers Friend and Easy-Off
- **Competitive set**: Oven cleaners
- **Market**: Global
- **Month measured**: Aug 2026
- **Barkeepers Friend Share of Search**: 14.9%
- **Easy-Off Share of Search**: 0.05%

## Which is more popular in search, Barkeepers Friend or Easy-Off?

- In August 2026, Barkeepers Friend had more branded searches than Easy-Off among oven cleaners worldwide. Barkeepers Friend was estimated to have 246K branded searches compared to Easy-Off’s 880, and held a 14.9% Share of Search versus Easy-Off’s 0.05%.
- Barkeepers Friend was ahead of Easy-Off in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among oven cleaners worldwide moved from 11.3% to 14.9%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 11 months ending August 2026, Easy-Off’s estimated Share of Search among oven cleaners worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 590 to 880.

## How did search popularity change for oven cleaners worldwide in August 2026?

- In August 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners worldwide, from 17.5% to 14.9%.
- Estimated monthly branded searches for Easy-Off worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.

## Month by month

| Month | Barkeepers Friend estimated searches | Barkeepers Friend Share of Search | Barkeepers Friend rank | Easy-Off estimated searches | Easy-Off Share of Search | Easy-Off rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 11.3% | 3 | 590 | 0.04% | 6 |
| Nov 2025 | 165K | 11.3% | 3 | 720 | 0.05% | 6 |
| Dec 2025 | 165K | 11.4% | 3 | 720 | 0.05% | 6 |
| Jan 2026 | 201K | 13.4% | 3 | 720 | 0.05% | 6 |
| Feb 2026 | 165K | 11.4% | 3 | 590 | 0.04% | 6 |
| Mar 2026 | 201K | 13.5% | 3 | 590 | 0.04% | 6 |
| Apr 2026 | 201K | 12.5% | 3 | 720 | 0.04% | 6 |
| May 2026 | 201K | 12.5% | 3 | 720 | 0.04% | 6 |
| Jun 2026 | 201K | 12.5% | 3 | 720 | 0.04% | 6 |
| Jul 2026 | 246K | 17.5% | 3 | 880 | 0.06% | 6 |
| Aug 2026 | 246K | 14.9% | 3 | 880 | 0.05% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barkeepers Friend’s and Easy-Off’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barkeepers Friend**: Measured on the search term “barkeepers friend”.
- **Easy-Off**: Measured on the search term “easy off oven”.

- [Barkeepers Friend profile](/demand/global-en/brands/barkeepers-friend)
- [Easy-Off profile](/demand/global-en/brands/easy-off)
- [All oven cleaners worldwide](/demand/global-en/categories/oven-cleaners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barkeepers Friend or Easy-Off?

In August 2026, Barkeepers Friend had more branded searches than Easy-Off among oven cleaners worldwide. Barkeepers Friend was estimated to have 246K branded searches compared to Easy-Off’s 880, and held a 14.9% Share of Search versus Easy-Off’s 0.05%.

## Cite this page

Brandwave. "Barkeepers Friend vs Easy-Off: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/barkeepers-friend-vs-easy-off

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barkeepers-friend-vs-easy-off. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.