---
title: "Bark vs Thumbtack: Which is more popular by branded search?"
description: "Which is more popular in search, Bark or Thumbtack? Compare estimated monthly branded-search demand and Share of Search inside the Home services marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bark-vs-thumbtack"
publisher: "Brandwave"
---

# Bark vs Thumbtack: Which is more popular by branded search?

Which is more popular in search, Bark or Thumbtack? Compare estimated monthly branded-search demand and Share of Search inside the Home services marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bark and Thumbtack
- **Competitive set**: Home services marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Bark Share of Search**: 3.1%
- **Thumbtack Share of Search**: 51.3%

## Which is more popular in search, Bark or Thumbtack?

- In August 2026, Thumbtack had more branded searches than Bark among home services marketplaces worldwide. Thumbtack was estimated to have 368K branded searches compared to Bark’s 22.2K, and held a 51.3% Share of Search versus Bark’s 3.1%.
- Thumbtack was ahead of Bark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bark’s estimated Share of Search among home services marketplaces worldwide moved from 3% to 3.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Thumbtack’s estimated Share of Search among home services marketplaces worldwide moved from 50.3% to 51.3%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for home services marketplaces worldwide in August 2026?

- In August 2026, Thumbtack gained estimated Share of Search among home services marketplaces worldwide, from 50.5% to 51.3%.
- In August 2026, Bark gained estimated Share of Search among home services marketplaces worldwide, from 2.5% to 3.1%.

## Month by month

| Month | Bark estimated searches | Bark Share of Search | Bark rank | Thumbtack estimated searches | Thumbtack Share of Search | Thumbtack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 3% | 4 | 368K | 50.3% | 1 |
| Nov 2025 | 27.1K | 3.8% | 4 | 368K | 51.1% | 1 |
| Dec 2025 | 27.1K | 4.1% | 4 | 301K | 46.1% | 1 |
| Jan 2026 | 22.2K | 3% | 4 | 368K | 50.2% | 1 |
| Feb 2026 | 18.1K | 2.8% | 4 | 301K | 47.3% | 1 |
| Mar 2026 | 18.1K | 2.2% | 4 | 368K | 43.8% | 1 |
| Apr 2026 | 18.1K | 2.3% | 4 | 368K | 47.6% | 1 |
| May 2026 | 18.1K | 2.4% | 4 | 368K | 49.1% | 1 |
| Jun 2026 | 18.1K | 2.5% | 4 | 368K | 50.4% | 1 |
| Jul 2026 | 18.1K | 2.5% | 4 | 368K | 50.5% | 1 |
| Aug 2026 | 22.2K | 3.1% | 4 | 368K | 51.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bark’s and Thumbtack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bark**: Measured on the search term “bark app”.
- **Thumbtack**: Measured on the search term “thumbtack”.

- [Bark profile](/demand/global-en/brands/bark)
- [Thumbtack profile](/demand/global-en/brands/thumbtack)
- [All home services marketplaces worldwide](/demand/global-en/categories/home-services-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bark or Thumbtack?

In August 2026, Thumbtack had more branded searches than Bark among home services marketplaces worldwide. Thumbtack was estimated to have 368K branded searches compared to Bark’s 22.2K, and held a 51.3% Share of Search versus Bark’s 3.1%.

## Cite this page

Brandwave. "Bark vs Thumbtack: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bark-vs-thumbtack

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bark-vs-thumbtack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.