--- title: "Barilla vs Lundberg: Which is searched more?" description: "Is Barilla or Lundberg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/barilla-vs-lundberg" publisher: "Brandwave" --- # Barilla vs Lundberg: Which is searched more? Is Barilla or Lundberg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barilla and Lundberg - **Competitive set**: Pasta and rice brands - **Market**: Global - **Month measured**: Sep 2026 - **Barilla Share of Search**: 31.2% - **Lundberg Share of Search**: 2.3% ## Is Barilla or Lundberg more popular in search? - In September 2026, Barilla had more branded searches than Lundberg among pasta and rice brands worldwide. Barilla had about 201,000 branded searches, while Lundberg had 14,800. Barilla made up 31.2% of all pasta and rice brand searches we track, and Lundberg accounted for 2.3%. - Barilla was ahead of Lundberg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barilla’s share of searches among pasta and rice brands worldwide moved from 33.7% to 31.2%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Lundberg’s share of searches among pasta and rice brands worldwide moved from 1.7% to 2.3%, and its estimated monthly branded searches moved from 9.9K to 14.8K. ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Barilla and Lundberg were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Barilla was listed before Lundberg in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barilla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | De Cecco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lundberg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rummo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nishiki | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mahatma | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | San Remo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SunRice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy?": 1. Barilla, 2. De Cecco, 3. Lundberg - Asked ChatGPT "What are the best pasta and rice brands?": 1. Rummo, 2. De Cecco, 3. Barilla, 4. Lundberg, 5. Nishiki, 6. Mahatma - Asked ChatGPT "What's the best pasta or rice brand for everyday cooking?": 1. Barilla, 2. De Cecco, 3. Mahatma, 4. Lundberg, 5. Nishiki - Searched Google, AI Overview "best pasta brand": 1. Barilla, 2. De Cecco, 3. Rummo - Searched Google, AI Overview "best rice brand": 1. Lundberg, 2. Nishiki Not named in any answer: San Remo and SunRice. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pasta and rice brands worldwide in September 2026? - In September 2026, Barilla gained share of searches among pasta and rice brands worldwide, from 24.9% to 31.2%. - In September 2026, Lundberg lost share of searches among pasta and rice brands worldwide, from 4.1% to 2.3%. ## Month by month | Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Lundberg estimated searches | Lundberg Share of Search | Lundberg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 33.7% | 1 | 9.9K | 1.7% | 7 | | Nov 2025 | 165K | 28.7% | 2 | 9.9K | 1.7% | 7 | | Dec 2025 | 135K | 27% | 2 | 9.9K | 2% | 7 | | Jan 2026 | 165K | 27.1% | 2 | 9.9K | 1.6% | 8 | | Feb 2026 | 165K | 22.1% | 2 | 9.9K | 1.3% | 8 | | Mar 2026 | 165K | 23.5% | 2 | 9.9K | 1.4% | 8 | | Apr 2026 | 165K | 24.6% | 2 | 12.1K | 1.8% | 6 | | May 2026 | 165K | 25.2% | 2 | 9.9K | 1.5% | 7 | | Jun 2026 | 135K | 21.7% | 2 | 8.1K | 1.3% | 8 | | Jul 2026 | 165K | 25.6% | 2 | 12.1K | 1.9% | 6 | | Aug 2026 | 165K | 24.9% | 2 | 27.1K | 4.1% | 6 | | Sep 2026 | 201K | 31.2% | 2 | 14.8K | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Barilla’s and Lundberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barilla**: Measured on the search term “barilla”. - **Lundberg**: Measured on the search term “lundberg rice”. - [Barilla profile](/demand/global-en/brands/barilla) - [Lundberg profile](/demand/global-en/brands/lundberg) - [All pasta and rice brands worldwide](/demand/global-en/categories/pasta-and-rice-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barilla or Lundberg more popular in search? In September 2026, Barilla had more branded searches than Lundberg among pasta and rice brands worldwide. Barilla had about 201,000 branded searches, while Lundberg had 14,800. Barilla made up 31.2% of all pasta and rice brand searches we track, and Lundberg accounted for 2.3%. ## Cite this page Brandwave. "Barilla vs Lundberg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/barilla-vs-lundberg This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barilla-vs-lundberg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.