---
title: "Barilla vs Knorr: Which is searched more?"
description: "Which is more popular in search, Barilla or Knorr? Compare estimated monthly branded-search demand and Share of Search inside the Bolognese sauce brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barilla-vs-knorr"
publisher: "Brandwave"
---

# Barilla vs Knorr: Which is searched more?

Which is more popular in search, Barilla or Knorr? Compare estimated monthly branded-search demand and Share of Search inside the Bolognese sauce brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barilla and Knorr
- **Competitive set**: Bolognese sauce brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Barilla Share of Search**: 12.2%
- **Knorr Share of Search**: 6.7%

## Which is more popular in search, Barilla or Knorr?

- In September 2026, Barilla had more branded searches than Knorr among bolognese sauce brands worldwide. Barilla was estimated to have 201K branded searches compared to Knorr’s 110K, and held a 12.2% Share of Search versus Knorr’s 6.7%.
- The lead changed hands 2 times in the 12 months ending September 2026: Knorr took it in November 2025, Barilla took it in January 2026.
- Across the 12 months ending September 2026, Barilla’s estimated Share of Search among bolognese sauce brands worldwide moved from 10.1% to 12.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Knorr’s estimated Share of Search among bolognese sauce brands worldwide moved from 6.8% to 6.7%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for bolognese sauce brands worldwide in September 2026?

- In September 2026, Barilla gained estimated Share of Search among bolognese sauce brands worldwide, from 10% to 12.2%.
- Estimated monthly branded searches for Knorr worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | Barilla estimated searches | Barilla Share of Search | Barilla rank | Knorr estimated searches | Knorr Share of Search | Knorr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 10.1% | 2 | 135K | 6.8% | 4 |
| Nov 2025 | 165K | 7.9% | 3 | 550K | 26.4% | 2 |
| Dec 2025 | 135K | 8.4% | 2 | 135K | 8.4% | 3 |
| Jan 2026 | 165K | 9.9% | 2 | 135K | 8.1% | 4 |
| Feb 2026 | 165K | 10.2% | 2 | 110K | 6.8% | 4 |
| Mar 2026 | 165K | 8.6% | 2 | 135K | 7% | 3 |
| Apr 2026 | 165K | 10.2% | 2 | 110K | 6.8% | 4 |
| May 2026 | 165K | 10.2% | 2 | 110K | 6.8% | 4 |
| Jun 2026 | 135K | 8.5% | 2 | 110K | 6.9% | 4 |
| Jul 2026 | 165K | 10.2% | 2 | 110K | 6.8% | 4 |
| Aug 2026 | 165K | 10% | 2 | 110K | 6.7% | 4 |
| Sep 2026 | 201K | 12.2% | 2 | 110K | 6.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Barilla’s and Knorr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barilla**: Measured on the search term “barilla”.
- **Knorr**: Measured on the search term “knorr”.

- [Barilla profile](/demand/global-en/brands/barilla)
- [Knorr profile](/demand/global-en/brands/knorr)
- [All bolognese sauce brands worldwide](/demand/global-en/categories/bolognese-sauce-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barilla or Knorr?

In September 2026, Barilla had more branded searches than Knorr among bolognese sauce brands worldwide. Barilla was estimated to have 201K branded searches compared to Knorr’s 110K, and held a 12.2% Share of Search versus Knorr’s 6.7%.

## Cite this page

Brandwave. "Barilla vs Knorr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/barilla-vs-knorr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barilla-vs-knorr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.