--- title: "Barbour vs Quince: Which is searched more?" description: "Is Barbour or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/barbour-vs-quince" publisher: "Brandwave" --- # Barbour vs Quince: Which is searched more? Is Barbour or Quince more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barbour and Quince - **Competitive set**: Coats - **Market**: Global - **Month measured**: Sep 2026 - **Barbour Share of Search**: 7% - **Quince Share of Search**: 2.2% ## Is Barbour or Quince more popular in search? - In September 2026, Barbour had more branded searches than Quince among coats worldwide. Barbour had about 1.2 million branded searches, while Quince had 392,000. Barbour made up 7% of all coat searches we track, and Quince accounted for 2.2%. - Barbour was ahead of Quince in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barbour’s share of searches among coats worldwide moved from 7.7% to 7%, and its estimated monthly branded searches moved from 1.8M to 1.2M. - Across the 12 months ending September 2026, Quince’s share of searches among coats worldwide moved from 1.1% to 2.2%, and its estimated monthly branded searches moved from 269K to 392K. ## Top coats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Barbour did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canada Goose | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | The North Face | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Max Mara | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Aritzia | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Burberry | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Mackage | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moncler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woolrich | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coats - Asked ChatGPT "Which coat brand should I buy?": 1. Max Mara, 2. Aritzia, 3. Patagonia, 4. Quince, 5. The North Face - Asked ChatGPT "What are the best coat brands?": 1. Max Mara, 2. Canada Goose, 3. Burberry, 4. Aritzia, 5. The North Face, 6. Quince - Asked ChatGPT "What's the best coat brand for cold winter weather?": 1. Canada Goose, 2. The North Face, 3. Patagonia - Searched Google, AI Overview "coat brands": 1. The North Face, 2. Canada Goose, 3. Mackage, 4. Quince, 5. Burberry - Searched Google, AI Overview "winter coat brand": 1. Canada Goose, 2. The North Face, 3. Patagonia, 4. Quince Not named in any answer: Barbour, Moncler and Woolrich. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coats worldwide in September 2026? - In September 2026, Barbour gained share of searches among coats worldwide, from 5.5% to 7%. - Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026. ## Month by month | Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Quince estimated searches | Quince Share of Search | Quince rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 7.7% | 5 | 269K | 1.1% | 9 | | Nov 2025 | 1.8M | 5.2% | 7 | 340K | 0.97% | 9 | | Dec 2025 | 1.8M | 6.3% | 7 | 413K | 1.4% | 9 | | Jan 2026 | 1.2M | 5% | 7 | 326K | 1.3% | 9 | | Feb 2026 | 823K | 4.8% | 7 | 264K | 1.6% | 9 | | Mar 2026 | 1M | 6.3% | 5 | 319K | 2% | 9 | | Apr 2026 | 823K | 6.1% | 5 | 316K | 2.3% | 9 | | May 2026 | 673K | 4.8% | 5 | 386K | 2.7% | 9 | | Jun 2026 | 450K | 3.6% | 7 | 315K | 2.5% | 9 | | Jul 2026 | 450K | 3.4% | 7 | 315K | 2.4% | 9 | | Aug 2026 | 823K | 5.5% | 5 | 387K | 2.6% | 9 | | Sep 2026 | 1.2M | 7% | 5 | 392K | 2.2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Barbour’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barbour**: Measured on the search term “barbour”. - **Quince**: Measured on the search terms “quince cashmere”, “quince clothing” and “quince.com”, summed into one figure. - [Barbour profile](/demand/global-en/brands/barbour) - [Quince profile](/demand/global-en/brands/quince) - [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barbour or Quince more popular in search? In September 2026, Barbour had more branded searches than Quince among coats worldwide. Barbour had about 1.2 million branded searches, while Quince had 392,000. Barbour made up 7% of all coat searches we track, and Quince accounted for 2.2%. ## Cite this page Brandwave. "Barbour vs Quince: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/barbour-vs-quince This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barbour-vs-quince. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.