---
title: "Barbour vs Patagonia: Which is more popular by branded search?"
description: "Which is more popular in search, Barbour or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/barbour-vs-patagonia"
publisher: "Brandwave"
---

# Barbour vs Patagonia: Which is more popular by branded search?

Which is more popular in search, Barbour or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Barbour and Patagonia
- **Competitive set**: Jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Barbour Share of Search**: 10.2%
- **Patagonia Share of Search**: 34.1%

## Which is more popular in search, Barbour or Patagonia?

- In August 2026, Patagonia had more branded searches than Barbour among jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Barbour’s 823K, and held a 34.1% Share of Search versus Barbour’s 10.2%.
- Patagonia was ahead of Barbour in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barbour’s estimated Share of Search among jackets worldwide moved from 13.2% to 10.2%, and its estimated monthly branded searches moved from 1.8M to 823K.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide moved from 29.6% to 34.1%, and its estimated monthly branded searches moved from 4.1M to 2.7M.

## How did search popularity change for jackets worldwide in August 2026?

- In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.
- In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.

## Month by month

| Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 13.2% | 4 | 4.1M | 29.6% | 1 |
| Nov 2025 | 1.8M | 9.5% | 5 | 5M | 25.9% | 1 |
| Dec 2025 | 1.8M | 10.9% | 5 | 4.1M | 24.3% | 2 |
| Jan 2026 | 1.2M | 8.1% | 5 | 4.1M | 27.3% | 1 |
| Feb 2026 | 823K | 7.9% | 5 | 3.4M | 32.3% | 1 |
| Mar 2026 | 1M | 10.8% | 4 | 3.4M | 36.2% | 1 |
| Apr 2026 | 823K | 11.6% | 4 | 2.7M | 38.5% | 1 |
| May 2026 | 673K | 9.2% | 4 | 2.7M | 37.6% | 1 |
| Jun 2026 | 450K | 6.8% | 4 | 2.7M | 41.3% | 1 |
| Jul 2026 | 450K | 6.5% | 4 | 2.7M | 39.3% | 1 |
| Aug 2026 | 823K | 10.2% | 4 | 2.7M | 34.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Barbour’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Barbour**: Measured on the search term “barbour”.
- **Patagonia**: Measured on the search term “patagonia”.

- [Barbour profile](/demand/global-en/brands/barbour)
- [Patagonia profile](/demand/global-en/brands/patagonia)
- [All jackets worldwide](/demand/global-en/categories/jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Barbour or Patagonia?

In August 2026, Patagonia had more branded searches than Barbour among jackets worldwide. Patagonia was estimated to have 2.7M branded searches compared to Barbour’s 823K, and held a 34.1% Share of Search versus Barbour’s 10.2%.

## Cite this page

Brandwave. "Barbour vs Patagonia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/barbour-vs-patagonia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barbour-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.