--- title: "Barbour vs Outdoor Research: Which is searched more?" description: "Is Barbour or Outdoor Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/barbour-vs-outdoor-research" publisher: "Brandwave" --- # Barbour vs Outdoor Research: Which is searched more? Is Barbour or Outdoor Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barbour and Outdoor Research - **Competitive set**: Waterproof jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Barbour Share of Search**: 10.2% - **Outdoor Research Share of Search**: 0.62% ## Is Barbour or Outdoor Research more popular in search? - In September 2026, Barbour had more branded searches than Outdoor Research among waterproof jacket brands worldwide. Barbour had about 1.2 million branded searches, while Outdoor Research had 74,000. Barbour made up 10.2% of all waterproof jacket brand searches we track, and Outdoor Research accounted for 0.62%. - Barbour was ahead of Outdoor Research in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barbour’s share of searches among waterproof jacket brands worldwide moved from 10.3% to 10.2%, and its estimated monthly branded searches moved from 1.8M to 1.2M. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among waterproof jacket brands worldwide moved from 0.51% to 0.62%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top waterproof jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Barbour did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Arc'teryx | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Columbia | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Outdoor Research | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Helly Hansen | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rab | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof jacket brands - Asked ChatGPT "Which waterproof jacket brand should I buy?": 1. Patagonia, 2. Outdoor Research, 3. Arc'teryx, 4. Columbia - Asked ChatGPT "What are the best waterproof jacket brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Rab, 6. Helly Hansen, 7. Columbia - Asked ChatGPT "What's the best waterproof jacket brand for heavy rain?": 1. Patagonia, 2. Arc'teryx, 3. Outdoor Research, 4. The North Face - Searched Google, AI Overview "waterproof rain jacket": 1. Patagonia, 2. Columbia, 3. Arc'teryx - Searched Google, AI Overview "waterproof jacket womens": 1. Columbia, 2. Helly Hansen, 3. Patagonia Not named in any answer: Barbour and Carhartt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for waterproof jacket brands worldwide in September 2026? - In September 2026, Barbour gained share of searches among waterproof jacket brands worldwide, from 7.9% to 10.2%. - Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Barbour estimated searches | Barbour Share of Search | Barbour rank | Outdoor Research estimated searches | Outdoor Research Share of Search | Outdoor Research rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 10.3% | 4 | 90.5K | 0.51% | 9 | | Nov 2025 | 1.8M | 7% | 4 | 135K | 0.52% | 9 | | Dec 2025 | 1.8M | 8.1% | 4 | 135K | 0.59% | 9 | | Jan 2026 | 1.2M | 6.5% | 4 | 110K | 0.58% | 9 | | Feb 2026 | 823K | 6.2% | 4 | 110K | 0.83% | 9 | | Mar 2026 | 1M | 8.9% | 4 | 74K | 0.66% | 9 | | Apr 2026 | 823K | 9.2% | 4 | 74K | 0.83% | 9 | | May 2026 | 673K | 7.1% | 4 | 74K | 0.79% | 9 | | Jun 2026 | 450K | 5.3% | 4 | 74K | 0.87% | 9 | | Jul 2026 | 450K | 4.9% | 4 | 74K | 0.81% | 9 | | Aug 2026 | 823K | 7.9% | 4 | 74K | 0.71% | 9 | | Sep 2026 | 1.2M | 10.2% | 4 | 74K | 0.62% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Barbour’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barbour**: Measured on the search term “barbour”. - **Outdoor Research**: Measured on the search term “outdoor research”. - [Barbour profile](/demand/global-en/brands/barbour) - [Outdoor Research profile](/demand/global-en/brands/outdoor-research) - [All waterproof jacket brands worldwide](/demand/global-en/categories/waterproof-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barbour or Outdoor Research more popular in search? In September 2026, Barbour had more branded searches than Outdoor Research among waterproof jacket brands worldwide. Barbour had about 1.2 million branded searches, while Outdoor Research had 74,000. Barbour made up 10.2% of all waterproof jacket brand searches we track, and Outdoor Research accounted for 0.62%. ## Cite this page Brandwave. "Barbour vs Outdoor Research: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/barbour-vs-outdoor-research This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/barbour-vs-outdoor-research. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.